A significant amount of business is also being lost as a result of lacking language skills. Across a sample of nearly 2000 businesses, 11% of respondents had lost a contract due to lack of language skills.

 

 

  

It is defined as 'the planned adoption of a range of techniques to facilitate effective communication with clients and suppliers abroad.'

 

The LMS can include any combination of the following measures: 

• creation of websites with special cultural and/or linguistic adaptations;
• use of linguistic audits;
• use of professional translators/interpreters;  
• product or packaging adaptation in line with local tastes and customs;
• translation of promotional, sales and/or technical materials;
• language training and cultural briefing schemes;
• use of local agents to solve language problems;
• etc.

Please get in touch with us if you wish to know more.