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NEWSFLASH
    Conveying beauty through language...
Like pieces in a puzzle coming together... Read about Language Management Strategy
 
DOING BUSINESS IN A DIFFERENT LANGUAGE

The barriers that European SMEs face when exporting abroad are often related to the quality and effectiveness of their communication. Two studies conducted in Europe have found that success in international trade is linked to developing effective language management strategies (LMS).

 

The ELAN Survey (2006) concluded that higher performance in international trade is associated with four factors, one of which has to do with the company's approach to language issues in new markets. 

 

The PIMLICO Report (2011) found that 41% of European SMEs experienced a significant increase in their turnover (more than 25%) after implementing measures to ensure effective and proficient multi-language communication.

 

Percentage Increase in Companies'Turnover Due to LMS Implementation  

A significant amount of business is also being lost as a result of lacking language skills. Across a sample of nearly 2000 businesses, 11% of respondents had lost a contract due to lack of language skills.

 

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GIVING THANKS: NOT JUST IN NOVEMBER

 

Soon we will be featuring some of our clients in short articles honoring their work and our collaboration.

 

This idea came to us around Thanksgiving, of course --
a time to be thankful for all the year has brought us.

 



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WHAT IS A LANGUAGE MANAGEMENT STRATEGY?

It is defined as 'the planned adoption of a range of techniques to facilitate effective communication with clients and suppliers abroad.'

 

The LMS can include any combination of the following measures: 

  • creation of websites with special cultural and/or linguistic adaptations;
  • use of linguistic audits;
  • use of professional translators/interpreters;  
  • product or packaging adaptation in line with local tastes and customs;
  • translation of promotional, sales and/or technical materials;
  • language training and cultural briefing schemes;
  • use of local agents to solve language problems;
  • etc.

Please get in touch with us if you wish to know more. 

 

 

 
COSMETIC NEWS

L'Or�al owned luxury beauty brand Lanc�me beat 52 other contenders to grab the number one spot in the fifth annual Digital IQ Index for beauty brands from digital think tank L2. 
 
The report assesses digital competence according to four criteria: site, digital marketing, social media and mobile.
A recent site relaunch having drawn
over 860,000 unique visitors
to lorealparisusa.com helped propel Lanc�me to the head of the list.
 
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Work with Beautyterm!
Joann PHELPS, Beautyterm LLC - Paris
France
+33 (0)6 07 75 73 61
Agnes MEILHAC, Beautyterm LLC - USA
USA
+1 203 550 6548
 
Beautyterm LLC