NEWSFLASH

October 2013

Conveying beauty through language...

Beautyterm LLC wishes you a HAPPY HALLOWEEN!

THE TRICK-OR-TREAT
OF TRANSLATION

It's nearly the end of October once again and we are getting ready to celebrate Halloween.

And while we are hoping that this newsflash will be a treat for you, we also have a trick up our sleeve - a trick question that is!

Can you guess why Halloween is the perfect time to point out the complexities of translation?

Because Halloween humor - replete with word play and creative punning - provides the best example ever of how culturally distinct traditions make it very hard to render certain concepts into another language!

Wishing you a FANG-TASTIC, TERROR-IFIC, SPOOK-TACULAR HALLOWEEN!

JUST FOR FUN

Halloween Makeup: The Joker Makeup inspired by BeautybyDehonsae

SO WHAT'S

THE BIG BOO-HOO?

In cosmetics, the same can be said of certain product names, which simply sound better in their original language.

For example:

Sublimage Le Fluide by Chanel,

L'Or de Vie Le Sérum by Dior,
Le Soin Noir by Givenchy,
Eau Dynamisante
Treatment Fragrance
by Clarins,
Eclat d'Opale
by Opale Laboratoires Monaco, etc.

Left in French, all these names sound sophisticated and chic while an attempt at a translation would only take away their magical appeal.

Call us if you want to know more!

www.beautyterm.com

Quick Tip!

Sometimes things sound much better left in their original language!

INTERNATIONAL
COSMETIC NEWS

Imitation in the cosmetics industry
has become as rampant as in fashion. Naked Palette by Urban Decay is one
of the most copied products on the beauty market. So why aren't the courts inundated with lawsuits over knockoffs?
Read 'The Most Lucrative Form of Flattery' in the New York Times here.

Please visit our Twitter page
for links to more interesting articles...

Work with Beautyterm!

France

joann@beautyterm.com

+33 (0)6 07 75 73 61

USA

agnes@beautyterm.com

+1 203 550 6548