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NEWSFLASH
September 2013
Conveying beauty through language...
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After a long hiatus over the summer, Beautyterm / Beautélogie is back! And we have pictures taken for you at Beyond Beauty 2013 (like the one below) and news about exciting new products.
Every year we take time off to pound the hallways of the most popular trade shows in the beauty industry, Beyond Beauty in Paris being one of the most exciting and fun of them all!
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Some may wonder why bother doing the legwork at such events if we are not in the business of making or distributing cosmetics, merely translating the marketing materials used to sell them?
Here is why! Everybody knows that you should attend trade shows to gain a competitive edge; but not everyone is aware that the real magic comes from going to the trade shows that you "don't really belong at"! They are a wonderful source of crossover inspiration, with access to new products, new information and new people ready to meet you.
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SEE OUR PICTURES!
You can view more of the pictures we took at Beyond Beauty 2013 by visiting our Pinterest page.
FIND OUT WHICH NEW PRODUCTS WE LIKED! We also have information on cool new products from Europe's trendy, up-and-coming companies.
All on Pinterest and Twitter! |
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So while other translators in our niche may be mostly seen at translation conferences, we like to go where our clients are!
And we don't do it merely for networking or drumming up business either. We love the awesome energy and drive, and the vibrant atmosphere at these shows. What a great way to keep your finger on the pulse of an industry!
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Wait for it!
We will be giving out a free Guide to Translation for the Beauty Industry very soon!
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Are you planning to exhibit at the next big trade show? Make it easy for attendees to decide where to stop - at your booth!
Offer them valuable information they will not find anywhere else. Here is an innovative way to do that: hold a mini-seminar every 15 minutes, giving attendees "insider" tips and tricks on latest trends.
This will position you as an expert and show potential customers how to start the conversation with you after the show!
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Work with Beautyterm!
France
+33 (0)6 07 75 73 61
USA
+1 203 550 6548
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