Ocala Business Leaders
The Advisor

Mission Statement:

"Connecting Ocala Business Leaders with Everyone We Meet."

 

April 3, 2013          *Volume 17 *Issue 15


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OBL Wednesday Meeting
 

Call to Order by

Cathy Ranges

Invocation and Pledge
by Floyd Hershberger
35 in Attendance

OBL BOARD MEMBERS

President                               President Elect
 Cathy Ranges                          Wayne Hunter

VP/Marketing                         VP/Membership
 Kent Poimboeuf                        Caren Holiday
 
Secretary                               Treasurer
Jean Henning                           Diane Leaf

Past President
   T.J. Moon                                                                                                                                                                                              Pres.  Cathy Ranges

DIRECTORS TWO YEAR           DIRECTORS ONE YEAR              LIFETIME DIRECTOR
      Beth Lewis                                 Paul  Joranlien                              David Liner
      Mike mcKee                               Doug Moore                             
      Gary Buckman                           Audrey Johns                        OBL Ambassador
      Elizabeth Rice                                                                           Les Singleton

VISIONING COMMITTEE           MARKETING COMMITTEE            MEMBERSHIP COMMITTEE 
Chairman                                    Kent Poimboeuf, Chairman            Caren Holidayf, Chairman
                                                  Paul Joranlien                              Mike McKee
SPECIAL POSITIONS                 Dave Liner
Newsletter:                                  Jean Henning

Editor and Photographer

Charles Gordon 671-9292                                           WEB SITE
                                                                www.ocalabusinessleaders.com
                                                352-804-3700
                                                                       Visit Our Facebook Page

Ten Minute Infomercial
By John Klopfenstein TD Bank  352-629-8996
 
  

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OBL NOON MEETING
We meet on the first and third Thursday of each month. 
Come join us and meet new business people.
For more info call Kent at (352) 547-2465 

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What Is Business Networking, Anyway?
 

Business networking is leveraging your business and personal connections to bring you a regular supply of new business. The concept sounds simple, doesn't it? Don't let that fool you, though. 

 

Because it involves relationship building, it can be a deceptively complex process.

Think about it. How many people do you know? How many of these people truly understand what you do? How many of these folks have directed prospects to you as referrals? And how many of those referrals have actually turned into business?

 

Business networking is much more than showing up at networking functions, shaking a

lot of hands and collecting a bunch of cards.

 

For example, imagine two people attending an event, sizing it up and drawing an imaginary line down the middle. They separate, each taking half the room. At the end of the event, they meet again to see who's collected the most business cards.

 

Have you met these people? Sure you have. We all have. What did they accomplish? They collected a lot of cards that will end up on a shelf, in a drawer, in the trash, or--worse yet--scanned into a computer so they can spam everyone they just met. Why? What does a business card represent? It's a piece of paper, with ink and images on it. No relationship has been formed. This networking strategy, by itself, isn't an effective use of time, money or energy

.

Some people get frustrated with networking because they seem to be making as much progress as a rear-wheel-drive truck on an icy hill: one foot forward, 10 feet back--getting nowhere fast.

 

Networking for business growth must be strategic and focused. Not everyone you meet can help move your business forward--but everything you do can be driven by the intention to grow your business. You have total control over whom you meet, where you meet them and how you develop and leverage relationships for mutual benefit. You have total control over whether you enter into the unique 29 percent of the population that is separated by six degrees (read The 29% Solution to learn more), whether you stay there, or whether you never get there at all.

 

Networking your business means you have to be proactive. The core of networking is doing something specific each week that is focused on networking for business growth. Make a plan, focus and be consistent. When you understand exactly what business networking is and step up to the challenge, you'll find avenues of opportunity that you may have otherwise never discovered, and you will be making an invaluable investment in the steady growth of your business.

 

  
7 Steps for Planning a Kick-Ass Networking Event
 

Lamenting the end of SXSW Interactive? Don't. Instead, consider throwing your own conference.

  

I know it sounds crazy, but hear me out. As a young entrepreneur, you might run into the challenge of being taken seriously by more seasoned business people. We've talked before about what you can do to build up your credibility, and holding a business event is an increasingly viable way.

  

When you plan and sponsor a networking event, you're suddenly transformed into a business leader in the community. You're responsible for bringing entrepreneurs together to talk shop, and only a leader does that. Add to that pulling off a really great event, and you'll be seen as a leader and an authority in your community, regardless of your age.

  

Plus, you can't beat the exposure. People often talk about great events they've attended, and that means the benefits extend well beyond the event itself.

  

Here's how to pull off a successful event:

 

1. Make it easy. Use a pre-made registration app, such as Eventbrite to allow attendees to register. Having people register in advance helps you estimate the attendance ahead of time, and it gets a commitment from attendees, while providing an automated reminder via email.

  

Related:  Entrepreneur Coach Antonio Neves on Finding Focus and the Power of Storytelling

  

2. Choose a venue wisely. Many nicer hotels will allow you to hold a networking event in their lobby or patio area, and often you can get the space for free if the hotel bar is connected to the space. They know they'll make money on drinks, so they'll comp the space. Make sure the venue is up-scale, easy to find, and has plenty of parking. Minimize any possible frustrations that might come from getting to the event, or you'll sour people on your event before they even step inside.

  

3. Make on-site check-in super smooth. It's a great idea to have attendees check in, even if you aren't charging for an event. You want to be able to track how many people attended, and if you ask for their email address, you can follow up and announce future events. But don't draw out the registration process. If someone doesn't want to give you their email, let it slide. Have plenty of pens and name tags available, and make sure the person checking attendees in is friendly and professional.

  

4. Meet everyone. Make sure you introduce yourself to ever person who attends. Welcome them, and focus on talking about what they do, not what you do. Be a great listener, and take a genuine interest in them and their business. They'll remember you for it.

Related: Eyeing an Industry Conference? Here's How to Tackle It

  

5. Be a connector. As you meet and greet everyone, constantly look for opportunities to connect people who would benefit from meeting each other. If you meet an inventor, introduce him to the patent attorney you just met. Tell the freelance writer she just has to meet the magazine publisher who just arrived. Keep track of these connections, and follow up next time you see them. Find out if they benefited from the introduction.

  

6. Recruit anchors. There are always a few people at any event who are off in a corner, not talking to anyone. Get volunteers to be anchors for your event. Their job is to make sure everyone is talking with someone. They should be great connectors as well and have the ability to listen and take an interest in others.

  

7. Follow up, and do it again. Follow up with your attendees. Ask how they liked the event, and get ideas from them about how it could be better. Then plan the next one. If you follow this formula, you'll see your events grow and grow, and, before you know it, you'll be the talk of the town.



Source:   http://www.entrepreneur.com/article/226096
 

 

  

THOUGHTS for the DAY

 

From Mike McKee:

"The bitterness of poor quality remains long after the sweetness of low price is forgotten. "

 

 

 

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WELCOME GUESTS

 

Len Horan
re-View Business Strategies
Power Plant Building, Ocala
313-903-1030
Invited by Gary Buckman


  
  

OBL BUSINESS

OBL Board Meeting
April 8, 2013
7:00 AM Elks Lodge 

  

OBL Marketing & Membership Meeting 
May 6, 2013 
Wolfy's 
352-671-9292 
7:00 AM. 

  

Vision Committee 

TBA

  

FOR TEN MINUTE INFOMERCIAL

Contact Mike McKee
at the next breakfast meeting to set your date. 
352- 368-1044

  

Ocala Business Leaders Networking Events 
 
Need help planning your
Networking Event?
Contact: Diane Leaf 
352-401-3916  
 
NEXT NETWORKING EVENT
 
Sign Up
and receive up to $300 toward your Event.!
 
 
 

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FUNNIES

     




































IMPORTANT ADVERTISING INFO FOR OBL MEMBERS


Available!
OBL Business Directories

 

The new OBL Business Directories are now available for pick up at the next OBL Breakfast meeting.

 

 

All OBL members have the opportunity to advertise in the OBL Business Directory. 30,000 will be printed per year and delivered to 175+ location around Marion County. 

 

If you are interested in having an ad in the OBL Directory, contact 
Charles Gordon OBL V.P. Marketing 352-671-9292 or


Ocala Business Leaders, Inc.
 
"Ocala's Premier Networking Club"
 
If you would like to increase your business.
 
Come Have Breakfast On Us
 
Wednesday morning 7:00 am
at the Ocala Elks Lodge
702 N.E. 25th Ave.
Hot Line: 352-804-3700

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Give us a call today!