The ITLA e-Drover
Official news of the International Texas Longhorn Association December 2012 |
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Greetings from your ITLA E-Drover.
This newsletter provides timely information and updates for the members of the International Texas Longhorn Association (ITLA) and all of those who love and admire the Texas Longhorn breed of cattle. |
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Longhorn Sighting...near a Sleigh?
Send us your favorite unique Longhorn photos, we would love to
share some of them here in the
E-Drover. |
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Around the Campfire 
Howdy. It always surprises me at how quickly time passes between these opportunities for me to update you about your association. But, I always look forward to sharing this time with you.
Since last time, we have enjoyed Thanksgiving. As I reviewed my list of things for which I am thankful I found all of you there. While I am thankful for the opportunity to lead the ITLA, I am most thankful for you, since you are the only reason for the ITLA's existence.
I want to update you on a few things. First, our new online registration system is progressing well. We have completed the extraction of data from the old system and are now progressing toward a period of testing by our staff. I will soon announce when we will make the system available for your use. In the meantime I have extended the naming contest through the end of December. So, if you want to participate please get your entries into the office. See more details later in this issue.
The ITLA News Bureau, which I appointed at the last Board meeting and is Chaired by Director Randy Witte, has been hard at work developing content for the January issue of the Texas Longhorn Journal. You won't want to miss this, so if you do not receive the Journal, contact the TLMA at 512-556-0302, and arrange for a subscription. Our News Bureau will be providing great materials for the Journal on an ongoing basis and you should make the Journal your publication of choice to insure that you get all of the news on the ITLA and Texas Longhorn Industry.
As I advised you previously, the Board recently approved the first Strategic Plan for the ITLA. An important provision of the plan calls for redesigning our web site to make it a destination for knowledge and information for Texas Longhorn Breeders, as well as a strong commercial site for merchandising that will provide important revenue growth for the ITLA. I am working with a few knowledgeable people to develop the specifications for the site and an RFP that will be the foundation for this initiative. I am very excited about this project as it represents another great step forward for our members.
Well, that is it for this month. I am most thankful for the salvation that I received through the birth of our Lord. In just a few weeks, we will celebrate his birth and so I want to wish you and all those dear to you a very Merry Christmas.
I look forward to updating you next, early in the new year.
Best regards,
Roger Hutton
President, ITLA |
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Red Ink Ranch
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EXTENDED THROUGH DECEMBER...
We Need Your Help Naming ITLA's...
Email your ideas: staff@itla.com |
| Texas Longhorn Celebrity Calendar |  |
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Registry Naming Contest Nears End
Here's the list of possible names that what we have received so far...DOUBLECHECK to make sure the name you submitted made it in!
If you don't see the name you submitted, then just send an email to: staff@itla.com.
ITLonghorn
Intellihorn
Longhorns
The Registry
Horncestry
Trail Boss ( in charge of your herd)
Night Hawk (keeps the herd organized, calm and together)
DROVER ( Detailed Results On Very Easy Registrations)
TAILS ( Track And Identify Longhorn Services)
Drag Rider (Bringing up the registrations)
ITLA HERD (ITLA Herd Electronic Registration Domain)
T.E.X.T.B.I.L.L. (The Education Xtended Thru Belief In Longhorn Legacy)
The Herd Book
Portfolio
Horns and Hooves
Bovine Express
Longhorn Express
Longhorn Gazette
ITLA Longhorn Ledger
iRegister - The On-Line Registry of the ITLA
ePedigree - The On-Line Registry of the ITLA
Cattle Call
Hornication
Cow Path
Hamburger Helper
Cattlosity
Cattle Savvy
ITLA Cyber-Horns
All Inclusive
All Encompassing
ITLAncestors
ITLAncestories
HAVE ANOTHER great name idea? There is still time to send it in before the end of the year. We must have the names received by December 31, 2012. We will be picking the winner in the early part of 2013.
SUBMIT YOUR IDEAS: staff@itla.com. Thank You! |
CedarView Ranch & Bentwood Ranch | |
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"Man of the Hour" Award presented to Wes Chancey (left), by ITLA President Roger Hutton (right) |
Chancey Honored by Association
In a ceremony capping the ITLA annual awards presentations at Oklahoma City, association president Roger Hutton presented TLMA chief executive officer Wes Chancey with a special award naming him the Man of the Hour. Although Hutton noted it customary to name a Man of the Year, Wes Chancey, he said, had truly earned the distinction of "Man of the Hour."
CEO Chancey's provided the initiative in organizing the first truly industry-wide event in more than two decades. The Longhorn Extravaganza epitomizes TLMA leadership, under Chancey's direction, in which "everyone, regardless of what registry or association they may be connected with, is made to feel welcome", at a venue where there was always "a lot to see and do." The selection of the facility and the cooperation with TLMA has maximized attendance for all of the events. The inscription on the plaque reads:
WES CHANCEY
Is Recognized as the
MAN OF THE HOUR
For Extraordinary Insight and Leadership
In Seizing the Moment
To Unite the Texas Longhorn Industry
In Common Purpose
"When the need and opportunity converged, Wes was indeed the "Man of the Hour," Hutton concluded. "He was the right man, at the right place, at the right time. The result, which we are now experiencing, the Texas Longhorn Extravaganza, is a watershed event in the history of the preservation and profitable development of the Texas Longhorn breed."
A little over a year ago, the ITLA entered into a cooperative agreement with the Texas Longhorn Marketing Alliance (TLMA). The original vision included planning the success of this joint endeavor event, as well as facilitating the dissemination of industry news generated by ITLA through the pages of the Texas Longhorn Journal, published by the TLMA. The same initiative included special registration fee discounts that have been extended to TLMA members. |
| Cloud 9 Longhorns |  |
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A Few More Show Candids |
 | | Linda Dickinson (left) with Joe and Debbie Assad |
 | | Chad Dickinson grabbing some Horns! |
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| Cloverbloom Ranch |  |
| Arch Acres | 
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See the report on Fox News by clicking above |
The Drive for Grass-fed Beef
More and more consumers are paying a premium and seeking out beef which is raised exclusively on grass.
"Grass-finished" generally means once the cattle is weaned from mothers' milk, it consumes grass in open pasture for the entire lifespan, rather than getting fattened up on corn in feed lots during its final months.
Demand for grass-fed beef has been growing at a rate of 20 percent a year, according to one study. More stores are starting to offer grass-finished, but retail availability is still limited. Consumers are taking matters into their own hands by buying direct from ranchers.
David Jessup of Sylvan Dale Guest Ranch in Loveland, Colo., says they have doubled production in the past year, without really doing any advertising. This year, they expect to sell 50 direct to the public.
Jessup says people are catching onto health benefits.
"They're calling us and we're sold out two months in advance," he said.
"Probably the biggest and most truthful selling point about grass finished beef is that it is generally leaner," Dr. Dale Woerner, assistant professor with the Center for Meat Safety & Quality at Colorado State University said.
Grass-finished beef has a more favorable ratio of Omega 6 and Omega 3 fatty acids and a higher level of conjugated linoleic acids (CLA's), known for fighting cancer and fat. While this has personal health appeal to some, Woerner says there are not major nutritional differences between the two types of beef. He says grass-fed is a niche market and the majority (97 percent) of beef production in this country still comes from conventionally raised cattle.
read the full article by Faith Morgan from Fox News here....
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| WI Longhorns and Leather |
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Visit us at WI LONGHORNS AND LEATHER in Lone Wolf, Oklahoma.
Offering Texas Longhorn, WI Longhorn brand healthy grass-fed ground beef.
Bulls, Steers, Cows and Calves FOR SALE at all times. |
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| Dickinson Cattle Company Inc. |  |
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 New to Texas Longhorns?
There's lots of good people who would love to help you get started !
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Going Green - With Texas Longhorns
Submitted by Steve Paloncy
 Like most Longhorn owners in the Midwest, we are constantly trying to convince our local 4-H folks that Texas Longhorns are a cattle breed. We send articles, invite them to meetings, beg for inclusion at the county fair, communicate, educate and motivate.....all seemingly to deaf ears. Then out of the blue the phone message was on the recorder: "Becky would like you to bring some Longhorns to our Conservation Days". Are you kidding me??? Of course we'll be there......this is HUGE!
Conservation Day is a gathering of all the 5th graders in the county to learn about what they can do to save the planet. And from my standpoint a chance to convince over 200 kids from rural America that they should have Longhorns. I'd have about 15 minutes, with 20 kids at a time, and after 10 groups the entire county would be begging for cattle. The only problem was where to get enough cows to supply this predicted demand.
Later that night it occurred to me......what the heck are we going to do to make this fit with saving the planet? Googling "CONSERVATION" I found the textbook definition is the "preservation and care of natural and cultural resources". PERFECT...I had a plan.
 With very little convincing, I would have these kids eating out of my hand and begging for more........Texas Longhorn Cattle preserve resources, they save the air, the land, money, time, history, tradition, health and even gas & oil! Armed with a few passouts on nutrition value and a picture of a green cow I was good to go. All Judi and I had to do was load the cutest, gentlest heifer we had and be at the fairgrounds ready to go the next morning.
The cow was penned and looking great, the bleachers were full and we were on our way. In 15 minutes I would make a valid argument that a Longhorn in the yard was better and easier than having to maintain the lawn.
 A lawn mower costs money, takes time, uses oil and gas, the exhaust poisons the air and still doesn't do the whole job. After a couple of years, you need to replace the mower, have someone haul the old one away and keep working.
With a Longhorn calf that costs about the same as a mower, the grass would be cut 24/7 without them having to do a thing! It doesn't require petroleum products or maintenance. It trims around the buildings, trees and fences, puts back fertilizer and even preserves the history of America's original cattle breed.
 When it gets a few years old, it even provides it's replacement. Instead of getting rid of her like an old mower, she'll provide the best tasting, most nutritious cheeseburgers for your entire family to achieve a healthy lifestyle.
After the group screamed they would ALL tell their Dad they NEEDED a Longhorn, I asked if there were any questions. I called on the kid whose hand I saw go up first, the room went quiet and he asked........"why are they called TEXAS Longhorns? we live in Indiana" WHAT??? After all that technical and nutritional data that's the only question you had???? :) |
| Cloverbloom Ranch - CB Zapata El Grande |  |
| | Officers and Committee Chairs Announced
President Roger Hutton named the officers and committee chairs and vice chairs.
Executive Committee
President Roger Hutton, Vice President Larry Lonero, Ken Berryman, Brian Brett and Kirk Dickinson.
Secretary - Ken Berryman
Treasurer - Brian Brett
Affiliate Committee - Vice President Larry Lonero, Chair
Youth Committee - Raelynn Stephens
Show Rule Committee - Debby Goodrich
Breed/Health Standards Committee - Kelly Geurin
Publication/News Bureau Committee - Randy Witte, Chair & Stan Searle, Vice Chair |
| Woodson School Ranch - Bill & Michelle Smith |  |
| Searle Ranch |  |
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 | | Stan Searle(left) and Roger Hutton(3rd from left) present awards to Darol Dickinson (second from left) along with sons Joel Dickinson, Kirk Dickinson and Chad Dickinson; with their awards for Most Registrations, Most Transfers, Most Members Recruited. |
Did you Miss the List of Winners?
Take a look at this year's list of winners!
(Click on the links below to open a pdf document of each)
 2012 Non Haltered Championship Show Results
2012 Haltered Championship Results
2012 Youth Championship Show Results
2012 Gold Merit Winners
2012 Silver Merit Winners
HIGH POINT SHOW LEGACY HONOR ROLL OF THE YEAR AWARDS
AND CONGRATULATIONS TO OUR FIVE ELITE AWARD WINNERS!
The Elite award is the highest animal award for the ITLA show circuit. These animals have earned 200 or more show points.
BLUE RIDGE FIELD MARSHAL DOB 10/19/08 252032 PH 30/8
 OWNER LATIMORE VALLEY FARMS INC
ROGER & JODI KING YORK SPRING, PA
CWR LIL' LETA DOB 06/22/08 250956 PH 86
OWNER JOHN & SUZANNE MOXLEY
CROSS WRENCH RANCH NEW MARKET, MD
WILMA DOB 8/16/07 247616 ph 19
OWNER BETH ANN HYDE
BAR HL FORESTBURG, TX 76239-3129
RAFTER B LEX'S SHADOW DOB 3/25/00 232704 PH 2/0
OWNER BOYD & JUDY BAMBROUGH
RAFTER B TAYLOR, UT 84401-
MUDDY WATER PETE DOB 1/8/09 251610 PH 1/9
OWNER LIZZ HUNTZBERRY
COLD SPRING CATTLE COMPANY SMITHSBURG, MD 21783-
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The Texas Longhorn Marketing Alliance (TLMA)
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Indian Territory Texas Longhorn Association Affiliate Report "The Smoke Signal"
submitted by Doris Snyder
Our next ITTLA meeting will be at 11:00 on December 15, 2012, at the Elks Lodge located at 3850 Arlington Road in Ada, Oklahoma. At this meeting we have a nice meal, have 'Dirty Santa' and elect officers for 2013.
Menu:
 Sirloin Steak Baked Potato Green Beans Salad Roll Dessert Tea, Coffee or Water
Cash bar is available
We must call in confirmation of the number attending no later than December 1, 2012.
The price of the meal is $17.00 each. Members whose dues are paid in full will receive their meal and one guest meal, or you may purchase your meal or pay your membership at the door. By my calculations - you can save $9 by purchasing a membership and would also be eligible to participate in all ITTLA events and programs. What a deal!
After the meal we will have Dirty Santa for all who wish to participate. If you want to participate you must bring a gift to go under the tree. Then all participants will draw a number and pick a gift as their number comes up ----- or they can take a gift that someone else has gotten and then the person whose gift was stolen can take another gift from the table or steal one from someone else.....
After Dirty Santa we will be electing officers. Please give some serious thought to running for an office or talking to someone who you think would make a good officer or director. We will be electing: President, Vice President, Secretary, Treasurer and 2 Directors.
If you wish to attend the meeting please call Doris Snyder at 492-4739 or email her at dbsnyder1995@hotmail.com or Patti Gilbreth at 580-658-3571 or email her at anythingwilldook@yahoo.com with the number that will be in your party. Remember members whose dues are paid get their meal and one guest meal free. Others will need to pay $17.00 per person for themselves and any guests.
Our current president has gotten several things going for ITTLA: a futurity, new this year and the annual sale. However it takes more than the officers to make things happen. We need some young blood and some individuals who want to help ITTLA become bigger and stronger while making new friends.
Folks, so far I have had 7 RSVP - IF YOU PLAN TO ATTEND AND PLAN TO EAT WE NEED TO KNOW. We have to confirm the number wishing to attend by December 1, 2012!.
...continued, see "Chewing the Cud" Joke section. |
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 The ITLA E-Drover
ADVERTISING RATES EFFECTIVE August 1, 2012
BANNER AD
1X=$75 12X=$60ea* (12X prepaid = $50ea/$600)
FULL PAGE AD
1X=$200 12X=$150ea*(12Xprepaid $125ea/$1500)
3 PAGE Ranch Feature Article
(suitable for print out) - $300.
Requires client to submit photographs and fill out an "interview" fact sheet. Article to be completed by telephone interview or ranch visit by e-Drover rep.
E-BLASTS
1X - $120 3X - $100ea*
* = Contract
E-Blast SPECIAL for E-Drover Advertisers: Only $60 per E-Blast!
LINE ADS
1X - $25 3X = $60 total (prepaid) 12X $200 total (prepaid)
Let us know what we can do for you! We would love to help you market your Texas Longhorns, or put your business or services in front of some of the best Longhorn lovers and producers in the world!
Give us a call @ 254-898-0157
or, email us: Kevin@e-drover.com
Make your check payable to ITLA and mail to: ITLA, PO Box 2610, Glen Rose, TX 76043
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| Texas Longhorn Marketing Alliance | |
The Longhorn Code of Honor TM
"Embracing Integrity, Honesty and Dignity in the Longhorn Breed" To learn more about the Longhorn Code of Honor, and to have the Seal sent to you, CLICK HERE. |
| Chewin' the Cud | |
From Doris Snyder...The ITTLA Affiliate Report...The Smoke Signal...
Two elderly gentlemen from a retirement center were sitting on a bench under a tree when one turns to the other and says 'Slim, I'm 83 years old now and I'm just full of aches and pains. I know you're about my age. How do you feel?'
Slim says, 'I feel just like a new born baby.'
'Really? Like a new born baby?'
'Yep, no hair, no teeth. and I think I just wet my pants.'
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You know you are in a Redneck Church if................
...The collection plates are really hubcaps from a '56 Chevy. |
| Hoosier Longhorns | 
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Northeast Texas Longhorn Association Affiliate Report
submitted by Lizz Hutzberry
 NETLA's unsung hero award was given to Kris Ruppert of PA at the convention. Kris hosted a judges seminar, and is working on plans for an ITLA Youth camp at their farm in July.
Our long-time member Randy Sutton was awarded the Jim Palmer Shock and Awe award from ITLA. Randy and his wife Pat have helped promote Texas Longhorns in the East for many years, Congratulations!
Toni Knopsnider and Nelson Hearn have both been approved as ITLA judges after completing all the requirements!
Our annual banquet was held in November outside Gettysburg PA.
Members Dan and Stacy Workman received the Herdsman Award for outstanding helpfulness, and the Moxley Family received the NETLA Spirit Award given to persons who display outstanding integrity. We are very fortunate to have all these great people in our affiliate!
Congratulations goes out to our posse of youth members who took their cattle to the ITLA Convention in Oklahoma City - they did an OUTSTANDING job showing quality cattle from the Northeast. They ALL had a great time!!
We proudly had ITLA Elite Awards go out to:
Blue Ridge Field Marshall, shown by Reminngton King
CWR Little Leta, shown by the Moxley Family and
Muddy Water Pete, shown by Lane Hutzberry.
That is a high achievement, and we are proud for all our cows! |
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2012 Dual Registration Sale ENDS THIS MONTH!
OFFER ENDS December 31, 2012!!!
REGISTER NOW to Save the MOST MONEY!
You can register cattle of any age (that are already registered with another registry) for these  Special Low Rates, but time is running out!
DUAL REGISTRATION Discount Rates:
(Cattle of Any Age)
1-24 ....................................$ 8.00
25-99 ...................................$ 6.00
100+ ....................................$ 4.00
*To have your Longhorn's picture on the certificate, simply email a cropped photo (5" x 7.5") in 100 dpi-as an attachment-to photos@itla.com and we'll do the rest.
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For questions or assistance with any registrations
call Robin or Trish at: 254-898-0157
Email us: staff@itla.com
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Make your check payable to ITLA and mail to: ITLA, PO Box 2610, Glen Rose, TX 76043 |
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Midwest Texas Longhorn Association Affiliate Report
Submitted by Steve Paloncy
The Midwest Texas Longhorn Association held it's meeting at the Tomato Pie Pizza Joint in Paragon Indiana on November 10th. Hosts Crissy and John Perry of Whisky Hill Longhorns selected the home of the World's Best Pizza as the location in case of bad weather.
Over thirty people attended and enjoyed the beautiful weather talking about Longhorns, Pizza, the Extravaganza and many other topics until the pizza was brought out. Then things got quiet as members enjoyed the meal. A short meeting was held to discuss plans for updating our web presence through use of social networking and also the 2013 show.
President Steve Paloncy asked 2013 Show Chair Ed Lewis for an update. Ed has secured the property in Lawrenceburg, Indiana for June 8th, 2013 and also has a commitment from Larry Lonero to be our judge. As a fund raiser to purchase a brick on the wall of the ITLA headquarters, we will be having a "Bovine Bingo" at the show. Also, we are looking into having a riding steer competition as a part of the show. Volunteers were selected to head the various committees needed to pull off the show.
Steve announced that the Jones family from Hoosier Longhorns has donated a Respect Me daughter as the prize in our bingo game. The plan will be to sell 100 chances on a random grid for $20 each to pay for our square on the wall. At the Longhorn Extravaganza, Respect Me won the competition for longest tip to tip in history so there should be no problem selling out. In fact, sales will be limited to 5 tickets per family so we have lots of participation. Also at the Extravaganza it was announced that donations to the building fund would be matched dollar for dollar. We committed $1000 at the breakfast which will get us our donation for half price, when the grid for bingo is sold out, we will start the show with $1000 in profit!
After discussion about how we can attract more members and get information out faster, it was decided that Crissy Perry and Jesse Buckler would get together and come up with a plan. Each of them has ideas on what we can do and will visit sites of other ITLA affiliates to come up with ideas which will help us. Then we will use the website and also Facebook to help us in the future.
Following the meeting, John Perry gave rides in his antique military transport truck up Whisky Hill to their ranch. Crissy had made desserts and we got a chance to see their new cows and operation. Members stayed late into the afternoon just enjoying the cows, the company and the beautiful weather.
Since January is the next scheduled meeting and the weather has been terrible the last 3 years, Ed Covert offered to host the next meeting indoors at his winery and restaurant. |
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Plan to Make a Profit with your Texas Longhorn Cattle
ITLA wants every member to make a profit. We host seminars, clinics, educational articles, videos and how-to publications, they are all a part of the continuing effort to help members develop a profitable Texas Longhorn program.
Don't Miss Out on...
Seven Ways to Profit With Texas Longhorns | Creating A Customer File | Developing a Market Plan | Profiting From Print Advertising | Developing a Profitable Ad | Generating Profitable Sales | Salesmanship - The Competitive Edge
Developed by the International Texas Longhorn Association 2007. Concepts by Diana Miltimore, Charlene Semkin, Stan Searle, Darol Dickinson, and Larry Smith II.
Send $8 plus $1 for postage.
International Texas Longhorn Association
PO Box 2610
Glen Rose, Texas 76043
254-898-0157
The "Profit Book" is a must read, and a fast read.
Buy the book and good things will start to happen!
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Thank you for your continued support of the International Texas Longhorn Association's E-Drover. The E-Drover remains one of the most cost effective ways to reach Registered Texas Longhorn cattle owners and enthusiasts.
Be sure to advertise your ranch, cattle and other special events.
For the Love of Longhorns, 
e-Drover editor |
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