
You may remember filling out an extensive online Shopper Survey for the Co-op this past March. Thank you to the 520 Member-Owners and customers who took the time to complete this survey. We spent much time over the past few months reviewing the results -- and we wanted to share a short summary of the results with you here:
Co-op Satisfaction is HighOverall satisfaction levels with the Co-op are quite high. Over 80% of you are
extremely satisfied or satisfied with our Co-op. Also, over 85% of you are likely or very likely to recommend the Monadnock Food Co-op to a friend. Thank you! We're very pleased with these results!
Use of the Co-op as a Primary Place to Shop is LowOnly 25% of survey participants use the Monadnock Food Co-op as their primary place to grocery shop. The survey suggested ways we can encourage more of you to do your shopping here: increase our product selection & variety and lower our prices. We continue to work hard to improve in all three areas. In terms of product selection, we collected 431 product suggestions and fulfilled 100 of them already. We are working to bring in another 50 of your suggestions over the next few months -- and we will continue to bring in more over the next year. Thank you for all this vital feedback.
Pricing is a ConcernOverwhelmingly, we heard that prices are a continued concern. We're committed to our values -- providing local, sustainable food options to our community and good wages and benefits to our staff -- but we also realize the need to keep our prices as competitive as possible. We feel we have made great progress in this area, but there remains work to do. One idea we're exploring is implementing a "Basics Program" where we would identify staple items throughout the store and ensure they are offered at rock bottom prices. We are also looking into offering deeper discounts on some select sale items. We definitely plan to continue our Co-op Deals and in store sales flyer program which offer some of the most competitively priced natural and organic product lines in our region -- so be sure to check out our latest flyers below.
Thank you again for offering your honest feedback -- we look forward to better meeting our community's needs.