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April 2016                                                                                                                           Issue: 87
SMALL BUSINESS

                                                  SUCCESS 
 
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The Value of Customer Loyalty

How can loyal customers help grow your small business and your bottom line?
 

Few small business owners would question the value of having loyal customers. But did you know just how great an impact customer loyalty--or lack of it--can have on your bottom line? For instance, increasing customer retention rates just 5 percent can  increase profits anywhere from 25% to 95%. Read on to discover how else customer loyalty can help your small business continue to grow and thrive.
 
 
 
SOURCE: Posted by Touchpoint in Sales & Marketing on Jan 29, 2016 8:02:50 AM


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Disclaimer of Liability

Our firm provides the information in this e-newsletter for general guidance only, and does not constitute the provision of legal advice, tax advice, accounting services, investment advice, or professional consulting of any kind. The information provided herein should not be used as a substitute for consultation with professional tax, accounting, legal, or other competent advisers. Before making any decision or taking any action, you should consult a professional adviser who has been provided with all pertinent facts relevant to your particular situation. Tax articles in this e-newsletter are not intended to be used, and cannot be used by any taxpayer, for the purpose of avoiding accuracy-related penalties that may be imposed on the taxpayer. The information is provided "as is," with no assurance or guarantee of completeness, accuracy, or timeliness of the information, and without warranty of any kind, express or implied, including but not limited to warranties of performance, merchantability, and fitness for a particular purpose. 

Paul White
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Steve Cannon
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Gerri White
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