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Welcome to Vantage Business Support & Insurance Services
We all know how important small business is to the U.S. economy. Some statistics that you may not know are:
(1) they represent 99.7% of all employer firms, (2) they employ just over half of all private sector employees, (3) they pay 44% of total U.S. private payroll (4) have generated 64% of net new jobs in the past 15 yrs.
VANTAGE has been servicing the small business community for over 35 years. Over the years we have accumulated much knowledge, contacts and experience in helping to protecting small businesses and help them become successful and grow. As such, we will be publishing a semimonthly newsletter geared toward providing small businesses with the latest news, products, and guidelines to assist in their success and growth. Please feel free to comment and/or request topics that are important to you for us to research.
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Please view our products list in the right sidebar
This is just a sampling of what we feel would be important to you. We have much more to offer. If you have any questions or need more information please contact us at 877-886-8277 or click the link below.
CONTACT A VANTAGE PROFESSIONAL |
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Do You Know, Like, and Trust Your Customers?
 It's common knowledge-and common sense-that customers want to do business with people they know, like, and trust.
Business is all about relationships. Your customer relationships may fall on various levels, but at a minimum, customers should be able to count on you. They have chosen to spend money on your products or services, so to keep happy customers happy, they should have the feeling that they "know, like, and trust" you.
But what if we look at the relationship from the other direction? Do you know, like, and trust your customers? If you want to have those positive feelings from the customer, it would be beneficial to the relationship if you also had those same feelings for the customer. As you strive to build loyal customers, do you act in a way that the customer can feel a sense of loyalty from you?
I am the customer.
I want you to know me. I want you to recognize me when I walk through your door or up to your counter. If I am a regular customer with a "regular" order, I want you to remember.
I want you to like me. I don't just want to be liked for the money that I spend for whatever it is that you sell. I want to feel like you are genuinely happy to see me and appreciate my business.
I want you to trust me. There may have been a few people in the past that have taken advantage of you. But please don't make rules, policies and procedures that make it difficult for me to do business with you because of them. When you are formulating your business policies, keep in mind that most customers are good, honest people.
When I walk into my favorite restaurant, the owner recognizes me. It's apparent because he takes interest in me. He may even remember where I sat and what I ordered the last time I was there.
This type of engagement is possible in telephone and online interactions as well. I filled out my profile on the American Airlines website, so now when I call, I am greeted by "Welcome back, Shep." Right from the start, the transaction begins at a higher level.
Amazon.com remembers my previous purchases, and when I visit the website it offers suggestions for related items. The system was built to recognize and "know" the customer.
There are many ways to make customers feel as if you know, like and trust them. It may be with the help of CRM software, technology or just good, old-fashioned memory and attention to detail.
When both parties know, like, and trust each other, that is the mutual respect that is needed to build the all-important and coveted loyal relationship
SOURCE: Shep Hyken |
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DISCLAIMER OF LIABILITY
Our firm provides the information in this e-newsletter for general guidance only, and does not constitute the provision of legal advice, tax advice, accounting services, investment advice, or professional consulting of any kind. The information provided herein should not be used as a substitute for consultation with professional tax, accounting, legal, or other competent advisers. Before making any decision or taking any action, you should consult a professional adviser who has been provided with all pertinent facts relevant to your particular situation. Tax articles in this e-newsletter are not intended to be used, and cannot be used by any taxpayer, for the purpose of avoiding accuracy-related penalties that may be imposed on the taxpayer. The information is provided "as is," with no assurance or guarantee of completeness, accuracy, or timeliness of the information, and without warranty of any kind, express or implied, including but not limited to warranties of performance, merchantability, and fitness for a particular purpose.
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Vantage Business Support & Insurance Services
4096 Piedmont Ave # 616 / Oakland / CA / 94611 28346 Alava / Mission Viejo / CA / 92692
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$25
Gift
Card |
As a special member of the Vantage family, if you refer us to any of your friends, family, or business associates and they purchase any of our products we will send you a
$25 GIFT CARD to the retail establishment of your choice. Just let us know who you referred us to or have them inform us that you referred us.
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Offer Expires: NEVER
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