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Welcome to Vantage Business Support & Insurance Services
VANTAGE has been servicing the nonprofit industry for over 35 years. Over the years we have accumulated much knowledge, contacts and experience in helping to establish nonprofits and help them grow. As such, we will be publishing a semimonthly newsletter geared toward providing nonprofits with the latest news, products, and guidelines to assist in their success and growth. Please feel free to comment and/or request topics that are important to you for us to research.
Thank you for being a part of the VANTAGE family.
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Please view our products list in the right sidebar.
This is just a sampling of what we feel would be important to you. We have much more to offer. If you have any questions or need more information please contact us at 877-886-8277 or click the link below.
CONTACT A VANTAGE PROFESSIONAL |
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What Happens When You Think Direct
 A woman dressed in old, ill-fitting clothes stares mournfully into the camera. In her lap she holds an infant. Seated on her knee is a hollow-eyed girl in a thin dress. Like the mother, she makes eye contact with the reader, and in her eyes is a plea for help.
The headline reads: "Touching Lives Every Day"
Below and to the left is a paragraph of copy explaining how the organization reaches out to people in need and provides programs that can put them on the road to a better life.
To the right is the logo.
Most readers will glance at the photo, notice the logo, and maybe later they'll remember this is a wonderful organization that helps people in need. It's a strong message and raises plenty of positive awareness.
The only problem is that it leaves the reader empty-handed. She likes the organization now, but what is she to do about it?
So, let's make two small changes.
Now you see the same photo of the mother and children, same logo on the right, same block of copy on the left.
But now the headline reads: "Where will they sleep tonight?"
And at the bottom of the ad is an 800-number.
Suddenly the reader is no longer a passive observer. He or she is involved. There's an urgent question about the little family's immediate needs. And like the photo, it's directed straight at the reader.
And, with the addition of the 800-number, she is a lot more than just involved. She is empowered.
The headline implies she should do something to help the family find a place to sleep. It also says it needs to be done now, because this family will be facing its crisis tonight. The phone number tells her what to do, how to do it and makes it easy for her to take action.
Just like that, the ad is transformed into a revenue producer. It may not bring in a fortune, but it's reasonable to expect it will at least help pay for itself - not to mention generate a new name for your housefile.
Too often, communications vehicles are seen as a necessary expense. From this viewpoint, newsletters, magazines, advertisements, even websites are meant to enlighten and inform. They are not considered part of the revenue stream.
But actually, communications and development can, and should be, the soup and sandwich of fundraising. It's just matter of judiciously applying basic fundraising techniques to other media.
SOURCE: Willis Turner |
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DISCLAIMER OF LIABILITY
Our firm provides the information in this e-newsletter for general guidance only, and does not constitute the provision of legal advice, tax advice, accounting services, investment advice, or professional consulting of any kind. The information provided herein should not be used as a substitute for consultation with professional tax, accounting, legal, or other competent advisers. Before making any decision or taking any action, you should consult a professional adviser who has been provided with all pertinent facts relevant to your particular situation. Tax articles in this e-newsletter are not intended to be used, and cannot be used by any taxpayer, for the purpose of avoiding accuracy-related penalties that may be imposed on the taxpayer. The information is provided "as is," with no assurance or guarantee of completeness, accuracy, or timeliness of the information, and without warranty of any kind, express or implied, including but not limited to warranties of performance, merchantability, and fitness for a particular purpose.
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Nonprofit Products
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VANTAGE has a wide range of products designed to sustain nonprofit success and growth. These products include:
Health Insurance Exchange
Group Medical
Group Dental / Vision
Business Liability
Directors & Officers
Errors & Omissions
Sexual Misconduct
Workers' Compensation
Employee Theft
Crime
Commercial Auto
Umbrella
Property
Product Liability
Start-up Assistance
Grant Request Preparation
Business Formation
Legal Assistance
Human Resources
Marketing
Business Planning
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