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OCTOBER 2013
Issue: 46
        SMALL BUSINESS

             SUCCESS  


Welcome to Vantage Business Support & Insurance Services

 

We all know how important small business is to the U.S. economy. Some statistics that you may not know are:

(1) they represent 99.7% of all employer firms, (2) they employ just over half of all private sector employees,  (3) they pay 44% of total U.S. private payroll (4) have generated 64% of net new jobs in the past 15 yrs.

 

VANTAGE has been servicing the small business community for over 35 years. Over the years we have accumulated much knowledge, contacts and experience in helping to protecting small businesses and help them become successful and grow. As such, we will be publishing a semimonthly newsletter geared toward providing small businesses with the latest news, products, and guidelines to assist in their success and growth. Please feel free to comment and/or request topics that are important to you for us to research.
Please view our products list in the right sidebar

This is just a sampling of what we feel would be important to you. We have much more to offer. If you have any questions or need more information please contact us at 877-886-8277 or click the link below.

  

CONTACT A VANTAGE PROFESSIONAL
 
7 Things Really Amazing Communicators Do

Want to be successful? You have to communicate effectively. Here are 7 practices to master.

It doesn't matter whether you are in the business of delivering products or services--either way, your success depends heavily on communication. When things go wrong, you can almost always trace the problem to a breakdown in communication. And when things go right, it's usually great communicators who helped create the successful results. It's a necessary skill in every aspect of business, social and family life. How you communicate will determine if you lead, command respect, earn trust and are well liked. Poor communicators will suffer from confusion, low self-esteem and frustration.

Many of you have experienced great communicators such as Presidents Reagan and Clinton, and most of you have suffered through that boring lecture or maddening argument from a person who just couldn't make their point in a way you could comprehend. No need for you to be the offender. Just emulate these seven traits, and you'll rise to your highest potential and enjoy life along the way.

1. They Connect 
So many people begin with their own agenda. They have something to say or prove, and so they just start right in without considering the person on the other end. Often they simply broadcast their message, assuming people will think it's the most important information in the world. Amazing communicators know that people won't start listening unless they connect intellectually and emotionally. There are too many internal voices and too much outside stimulus. Know your audience and start by conveying an emotional anecdote that shows your common perspective. People say that, when Bill Clinton talks with you, he makes you feel like you are the only person in the world. Let your listeners feel your empathy and know you value their importance.

2. They Engage 
Next to boring lectures and overbearing shouting, I find the most frustrating communication to be where I have to carry the entire conversation. Amazing communicators know how to give and take in a reciprocal manner. Not only do they initiate conversation, they help drive the direction and encourage others to take part. They often mirror by repeating others' comments, concerns and feelings in a manner that shows understanding and interest. To be an amazing communicator, you should be well informed and yet ready to learn, listen and participate.

3. They Disarm 
People are naturally on the defensive from over-communication these days. Amazing communicators are able to lower the defenses of those with whom they communicate. It's not that they are manipulative; rather they are comfortable, humble and authentic. They show genuine interest in the other person and use humor and authenticity to make themselves likable and nonthreatening. Get comfortable and confident in your own skin so you can give good energy in conversation and from the podium.

4. They Focus 
If you want to lose an audience, directionless rambling is an easy way to do it. Amazing communicators are organized in their communication. If presenting, they carefully structure the ideas and stories to hold audience interest and make their points. They also work for consistency, since contradiction kills credibility and makes inner voices grow loud. Plan your conversations, thinking through what comes out of your mouth. Set structure to your speech and soon you'll be able to communicate ideas in an efficient and powerful way.

5. They Clarify 
The most interesting conversations can delve into great detail. If you overwhelm your listeners, they will zone out from confusion or boredom. Reagan was best known for being simple and clear. Don't assume just because you understand what you're saying that your audience does. Amazing communicators find ways to simplify complex concepts without being condescending. Check in during the conversation to make sure everyone is still on board.

6. They Reinforce 
How many times have you heard a speaker or had a conversation and, later, when asked what you remember, come up with a big fat zero? Don't blame yourself. Communication is the responsibility of the communicator. Amazing communicators understand people only retain ten percent of what they hear, and they are artful at reinforcing key points through storytelling, context and repetition. They do this without coming off as redundant or preachy. No one did this better than Dr. King. Make an effort to be dynamic and thoughtful in your delivery so listeners get depth and emphasis rather than a miscellany of concepts. What's the point of pontificating if no one gets it?

7. They Practice 
Most amazing communicators didn't start that way. They learned from experts, practiced with coaches and studied technique. By committing time to improving, you are showing your friends and colleagues that you respect their time and attention. Chances are you have some weaknesses in your communication that could use improvement. Practice will help you in your life. Sure, there are a few naturals, but most of the professional speakers and leaders practice for many hours. Their business and careers depend on it. And, truthfully, so does yours.



SOURCE: KEVIN DAUM  
 
DISCLAIMER OF LIABILITY

Our firm provides the information in this e-newsletter for general guidance only, and does not constitute the provision of legal advice, tax advice, accounting services, investment advice, or professional consulting of any kind. The information provided herein should not be used as a substitute for consultation with professional tax, accounting, legal, or other competent advisers. Before making any decision or taking any action, you should consult a professional adviser who has been provided with all pertinent facts relevant to your particular situation. Tax articles in this e-newsletter are not intended to be used, and cannot be used by any taxpayer, for the purpose of avoiding accuracy-related penalties that may be imposed on the taxpayer. The information is provided "as is," with no assurance or guarantee of completeness, accuracy, or timeliness of the information, and without warranty of any kind, express or implied, including but not limited to warranties of performance, merchantability, and fitness for a particular purpose.
 
Small Business Products



VANTAGE has a wide range of products designed to sustain Small Business success and growth.

These products include:

Health Insurance Exchange
Group Medical
Group Dental / Vision
Disability / Critical Illness
Business Liability
Directors & Officers
Errors & Omissions
Business Interruption
Key Person Insurance
Small Business Tool Box
Workers' Compensation
Employment Practices Lia
Employee Theft
Commercial Auto
AARP Sponsored Auto & Home
Umbrella
Property
Product Liability
Start-Up Assistance
Legal Assistance
Human Resources
Marketing
Business Planning


CONTACTS

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Please contact one of our 
VANTAGE 
professionals for assistance: 
 
Paul White
510-595-0904
paulw@vantagebss.com

Steve Cannon
510-595-0906
stevec@vantagebss.com

Gerri White
510-595-0926
gerriw@vantagebss.com



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Vantage Business Support & Insurance Services
2363 Mariner Square Dr., Ste. 240 / Alameda / CA / 94501
30251 Golden Lantern Ste. E376 / Laguna Niguel / CA / 92677 
 

 

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