In Ethiopia, malnutrition and hunger are daily struggles. Challenged with educating as many people as possible, leading global organization Mercy Corps enlisted the help of entertainment powerhouse Warner Bros. to tackle this issue in a compelling and entertaining way: a radio soap opera.

This year-long volunteer project enabled four Warner Bros. employees to apply their marketing, storytelling and creative skills to create a powerful behavior change program for communities in rural Ethiopia and empower vulnerable families to survive through crisis, build better lives and transform their communities for good.

This webinar will share a behind-the-scenes look at this partnership including top level training for Mercy Corps staff, an international trip to Ethiopia and an overall impressive skills-based volunteering experience for Warner Bros.