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Greetings!
Helping consumers truly empathize with your cause isn't easy.
Pioneering work is now being done with a high-tech tool that, in the not too distant future, could be a part of your storytelling arsenal. Virtual reality.
 In celebration of their 10th anniversary, Toms has partnered with AT&T to create "A Walk in Their Shoes", a virtual reality experience that follows a Toms customer to Columbia to meet the children that benefit from his purchase of Toms shoes. Consumers can view it as a 360-degree video on YouTube and the brands are giving away 100,000 Google Cardboard viewers with Toms purchases for the full VR experience.
 This isn't the first time AT&T has used VR to showcase a purpose-focused experience. Last summer, the brand created a driving simulation that allowed people to experience a car crash using via Samsung Gear VR headgear or by downloading an app for the Google Cardboard VR viewer.
While still emerging, VR as a technology for good has great potential to help brands and causes bring an immersive experience to consumers in way that's scalable and incredibly powerful.
David Hessekiel
President
Cause Marketing Forum P.S. While we don't have the technology to create a virtual conference experience for you yet, there's still time to register to join us at CMF2016 in person. Register now!
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MAY 16, 1:30pm ET  $99 or FREE to CMF Members
Whether we need a lift, a reservation or fashion advice, we've come to expect that someone has built an app to help us get whatever we need. Socially-minded companies are increasingly turning to apps as a critical channel to communicate their charitable efforts and more deeply engage consumers. These apps range from short-term cause campaigns shared with existing app communities to always-on channels used to drive awareness and support for charities. While apps may appear to be the holy grail of purpose-focused marketing, pioneers caution that it's far from easy. In this webinar, a panel of experts will discuss lessons learned, tips and tactics for creating an engaging social good app. Hear from Gene Gurkoff, founder of the Charity Miles app, Jake Lepiarz, Manager of Digital Strategy and Engagement for Johnson & Johnson, Chris Cotton, Internet Marketing Director at Nationwide and Dr. Lara McKenzie with Nationwide Children's Hospital.
You will learn:
- Reasons corporate brands decide to develop a cause-focused app
- Advice and cautionary tales for developing branded social good apps
- How top brands successfully showcase cause partners
- Best practices for building community...and keeping them engaged
- How top brands measure success and ROI for cause and brand
- The role of social media for app success
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