CAUSE MARKETING TODAY 

June 2015    

 

What a pleasure it was to see so many of you at the Cause Marketing Forum conference!

In Chicago we released our second America's Charity Checkout Champions Report.   It revealed that million-dollar-plus campaigns raised over $388 million in 2014 at the register. 

Want to improve your program's performance?   Report insights include:
  • Integrating cash register technology and employee training makes a dramatic impact on funds raised.
  • Layering consumer incentives and fundraising can pay significant financial and social dividends.
  • Proactive nonprofits can play a major role in stimulating new and enhanced programs.
As a loyal newsletter subscriber, we wanted you to have access to this valuable industry benchmark report. Click here to read the full report and download the infographic.

Enjoy the start of summer!




  

 

David Hessekiel

President

Cause Marketing Forum

  

P.S. Check out some fantastic photos from this year's conference here -- including one of me looking silly for a good cause! 

  

JUNE WEBINAR
 
JUNE 24, 1:30pm ET  
$99 or FREE to CMF Members
(not a member yet? Join today!)

In 2014, Wendy's U.S. restaurants launched a national campaign selling Frosty Key Tags. The key tag sold for $1 benefitting the Dave Thomas Foundation for Adoption and provided customers a free Jr. Frosty with any purchase for the rest of the year. This key tag campaign has raised more than $4 million and nearly 90% of the Wendy's system participates in the program.

Join Liz Geraghty, Wendy's VP Brand Marketing and Rita Soronen, President & CEO, Dave Thomas Foundation for Adoption as they share practical lessons learned from their successful partnership.

 

 
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JUNE WEBINAR