Looking for new sources of inspiration for your next cause partnership?

Look to emerging industries counseled Good Scout Group's Brittany Hill during our February webinar Trends Shaping The Future of Corporate/Cause Alliances.  Here are two of the six emerging industries Brittany shared:

Shared economy companies like Uber, Airbnb or Task Rabbit are spreading like wildfire and applying their creativity to cause initiatives. 

In November, Uber partnered with No Kid Hungry to activate a robust campaign with the goal of donating 3 million meals to hungry children. Not only did the partnership surpass the goal to donate 5 million meals, it enabled customers to donate $5 within the Uber app, a first. The partnership also provided a positive PR story for the company to focus on amidst negative press. 

Wearables. Bracelets that track everything from heart rate to sleep are now considered mainstream. Jawbone and the Alliance for a Healthier Generation teamed up to promote a Special Edition Orange UP band. For each band sold, Jawbone makes a $20 donation to the Alliance. UNICEF recently launched its own version of a kid-focused wearable with Kid Power.

To learn more about emerging industries and ten important cause trends you can listen to that webinar on demand. To hear from and meet cause thought leaders, join us in Chicago on May 27 - 28 at the Cause Marketing Forum Conference. Sign up by March 15 to snag the early bird discount.

Sincerely,