|
Greetings!
Our field has few benchmarking reports so every January we anticipate the IEG Sponsorship Report's spending analysis and forecast. Last week IEG reported that spending on cause sponsorship grew 3.9% to reach $1.85 billion in 2014. For 2015 they forecast 3.7% growth for cause, propelling it to $1.92 billion this year. Cause maintained its 9% share of total sponsorship spending.
Cause-related initiatives stem from multiple budgets (e.g. marketing, community affairs, HR and corporate philanthropy) so we're confident actual investment is much greater than this survey captures, but the IEG analysis provides us with a valuable long-term industry barometer.
Far more important to your success than these numbers are insights into optimizing your programs.
Connecting you with the ideas and individuals that can take your work to the next level is the mission of our annual conference. Don't miss the chance to secure your spot at CMF2015. Wishing you a great 2015!
David Hessekiel
President
Cause Marketing Forum
P.S. Proud of your organization's cause-related accomplishments in 2014? Be sure to enter your best work in the Cause Marketing Halo Awards. The submission deadline is January 21, 2015 (you can enter as late as January 23 if you don't mind a late fee).
|
January 20, 1:30pm ET  $99 or FREE to CMF Members
 Is measurement and evaluation a necessary evil for your nonprofit organization? Perhaps you've found it to be expensive, time-consuming, impractical and yet an absolute prerequisite for corporate partnership.Is there a better way? You'd better believe it.
Learn how you can engage in this exciting new area of work and turn measurement into a competitive advantage for your organization. Join Mission Measurement's Perry Yeatman for this highly interactive webinar! Click here to register.
|
February 3, 1:30pm ET $99 or FREE to CMF Members
 Does your company invest good money in good causes and with good organizations but struggle to identify business value for the investment?
As a business leader, you need to be clear about what you are aiming for and then take the right steps to deliver it. How can you determine which social strategies will actually deliver the business benefits you most value?
Learn how you can create more win-win campaigns, initiatives, partnerships and programs - efforts where both society and your company benefit. Join Mission Measurement's Perry Yeatman for this highly interactive webinar! Click here to register.
|
