CAUSE MARKETING TODAY

July 2014

We're continuing our summer content series with another free-access video for you from the 2014 Cause Marketing Forum Conference.

Purpose founder Jeremy Heimans contends that the cause marketing space may be a victim of its own success. So many of you have done such a good job at creating authentic, deeply rooted campaigns that it's becoming increasingly tricky for consumers to determine who's truly committed to their cause initiatives and who's just phoning it in.

Jeremy's keynote shared foundational principals for moving cause marketing from promotional one-time campaigns to larger scale social movements. We'd like to offer this video as a gift to you.

Treat yourself to a summer course from Jeremy on:

The problem with saturation (and learn why "green" has become like Bieber)
Creating easily adoptable memes
Building a brand that invites participation
Moving consumers up the commitment curve
Creating a self-organizing activity for your community
Providing a platform for telling stories that scale

Click here or the image above to view this video.

I'm confident you'll enjoy this video as much as we enjoyed Jeremy's keynote address.

Another popular breakout session at CMF2014 was delivered by SelfishGiving.com's Joe Waters. Fortunately for you, he's agreed to revive his presentation for our July webinar, Millennials, Mobile, Social Business and the Future of Cause Marketing. Be sure to register today to continue your summer of learning!

Happy Summer!

David Hessekiel

President

Cause Marketing Forum

July Cause Marketing Masters Webinar

Millennials, Mobile, Social Business and the Future of Cause Marketing

July 22, 2014
1:30pm ET

We're quickly moving to a truly "wired world" where everything will be connected to the internet. Cities, cars, buildings, for sure. But also toothbrushes, blenders and, yes, even fido the dog.

Think about the potential for good!

In this hour-long webinar, Joe Waters will show how technology, especially mobile, coupled with the purpose generation and a committed business sector will change the world for GOOD.
Register today!

***********************************

Connect w/ CMF