CAUSE MARKETING TODAY

June 2014

Thanks again to those of you that joined us in Chicago for an amazing 2014 Cause Marketing Forum conference!

This year's theme was 'Innovating for Impact' a key success strategy of this year's nonprofit Golden Halo Award Winner: Children's Miracle Network Hospitals .

President and CEO John Lauck's keynote address was full of insights you can use to promote a culture of innovation whether you work for a company or cause. It was so powerful, we'd like to share it with you as a free gift.

Treat yourself to a master class from John on:

Living carefully in our technology-focused world (punctuated by a laugh-out-loud story)
Bringing the impact of a corporate initiative to life
Setting big goals to make significant progress
Using a 'flight plan' to advance innovation
Making failure acceptable (complete with a 'Back to the Future' example you won't forget)

Click here or the image above to view this video.

I'm confident you'll enjoy this video as much as we enjoyed John's keynote address.

This year's most-mentioned breakout session was called What's It Worth? (Methods for Valuing Corporate/Cause Partnerships) led by CMN Hospitals' Clark Sweat with some help from Good Scout Group.

If you missed this session, Clark has agreed to reprise it as this month's Cause Marketing Masters webinar on June 26th. Register today to save your spot (recorded versions always available).

Happy Summer!

David Hessekiel
President
Cause Marketing Forum

P.S. Congratulations to all of the Cause Marketing Halo Award winners! Click here to read all about their impressive programs.

June Cause Marketing Masters Webinar

What's It Worth? Valuing Cause Marketing Partnerships

June 26, 2014
1:30pm ET

Methods for valuing the components company/cause partnerships range from back of the envelope cost plus calculations to expensive third party audits. Children's Miracle Network Hospital's Clark Sweat and Good Scout's Brittany Hill offer guidance on tackling this tricky topic.
Register today!

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