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Greetings!
 We recently chatted with Nielsen's Nic Covey to get the story behind one of the latest additions to the cause marketing data trove. Nielsen's 'Companies That Care' shared that 50% of global consumers said they would be willing to reward companies that give back to society by paying more for their goods and services. companies should leverage their unique assets to lend support in times of disaster and 87% expect companies to play a long-term role in relief efforts, not just provide immediate recovery.
We're always hungry for new ways of quantifying the power of cause marketing. Have consumer research or a case study to share? Send it our way!
David Hessekiel
President
Cause Marketing Forum
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Tangibility Pays Off for Target, FEED and Feeding America
 CMF Corporate Member Target has already hit its goal of donating 10 million meals to CMF Nonprofit Member Feeding America via its FEED collection.
Anecdotally, our friends at Target share that one successful aspect of the collection that spans three categories (women's and men's apparel as well as housewares) is that consumers walk away knowing exactly how many meals were donated as a result of their purchase (each product is adorned with a number representing meals donated). The 10 million meals donated is not a cap and merchandise sold will continue to benefit Feeding America through mid-October in store and through November online.
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Facebook Does a 180 in Sweepstakes Regulations
 One previously cumbersome aspect for marketers on Facebook was the requirement that any sweepstakes or contest be hosted by a third party app. According to CMF Legal Member Greenberg Traurig, "on August 27, 2013, Facebook updated its Promotions Guidelines. The biggest change allows marketers to use native Facebook functionality (posts, likes, comments, etc.) to generate entries into sweepstakes and contests. This is a 180-degree reversal from the prior guidelines. The change opens up whole new forms of promotions for marketers." Click here to read more from Greenberg Traurig. |
SEPTEMBER WEBINAR: Why Bad Presentations Happen to Good Causes*
* And good companies, too!
 September 19, 2013 2:00pm - 3:00pm ETCost: FREE to CMF Members or $99  Do you know the first question to ask yourself before planning a presentation? How about the five mistakes that most undermine presentations? And can you identify the three elements that audiences eagerly look for in presentations they attend? You'll get the answers to these and many other questions in "Why Bad Presentations Happen to Good Causes," a one-hour webinar based on the book of the same name and geared especially to the needs of public interest presenters.
Presenter Profile:
Andy Goodman, Director, The Goodman Center
 Andy Goodman is a nationally recognized author, speaker and consultant in the field of public interest communications. Along with Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, free-range thinking, to share best practices in the field.Andy is best known for his speeches and workshops on storytelling, presenting, and strategic communications, and has been invited to speak at Harvard's Kennedy School of Government, the Woodrow Wilson School of Public Affairs at Princeton, and the Graduate School of Business at Stanford University. |
 According to a new study from Blackbaud, 50% of all donors have given money at a retail store's checkout counter, making it the most popular means of giving. |
 This free webinar made possible by MSLGROUP
September 25, 1:30pm ET
FREE to ALL
Looking to tie your cause marketing promotions to real-world results - sales, traffic, loyalty, or engagement?
Afraid you may be leaving "mission money" in the wallets of cause-barraged consumers? Join Anne Erhard, SVP, Cause Marketing at MSLGROUP, and Sandra Hijikata, March of Dimes Chief Revenue Officer, to explore cutting edge best practices for creating successful, mutually-beneficial cause marketing programs for retailers and consumer products that drive purchases and raise funds.
You Will Learn:- Best practices and trends relevant for variety of retailers, restaurants, and consumer products/services, including:
-Successfully executing three-way partnerships
-Effectively merging brands and messaging
-Drawing consumer attention/splash with signage and visuals
-Engaging employees and sales force
-Incentivizing consumer participation - Tips and tricks from best-of-the-best, current marketplace promotions
- Examples of proven success stories and real results
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Cause Marketing JOBS
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