Want to get above the digital noise to reach the critical Mom demographic?  Join the Motherhood's Emily McKhann on how to best leverage "Mom bloggers", what causes they care most about and what motivates them to share cause-related information online and off.

You Will Learn:  

• Why moms online tell their story to their audience better than you can

• How to share news that matters to moms

• Why you need to include WIIFM (what's in it for me) for bloggers

• How to ask for action - a critical step to your success

• To take your online strategy offline for real-life engagement with moms

• The best ways to carefully target moms

Last year alone, PayPal processed over $3.6 billion for charities globally. And donations made through eBay Giving Works, the suite of charitable giving programs that enable people to support their favorite nonprofit while buying and selling through eBay.com, totaled more than $73 million. All this activity and data across eBay Inc.'s portfolio of businesses is testament to the powerful ways in which cause and commerce can combine to inspire and enable everyone - whether individuals, non-profits or global brands - to take action.

In this session, Sean Milliken will share how eBay Inc. is working to power charitable giving, what it means for the broader cause marketing and giving space, and how you can get involved. Grounded in the latest giving data and trends - as well as real examples and case studies - collected from eBay Inc.'s platforms, the webinar aims to help you think about new ways you can advance social impact through commerce.