Crowdfunding has nothing on cause marketing. Donations can add up quickly in consumer donation campaigns, where consumers are asked to dip into their own wallets to chip in for a good cause.  Examining only the largest of these campaigns for a new report called America's Charity Checkout Champions, we found that more than $358 million was raised in 2012.

A few data points of interest:

• The vast majority of these top producing campaigns involved a register ask - an employee directly asking a customer if they'd like to donate.
• Asking consumers to contribute even small amounts (e.g. Ronald McDonald House Charities' coin collection program) can add up to significant numbers.
• Patience is a virtue. Many of these campaigns are long-standing partnerships (the longest? March of Dimes/Kmart started in 1983).  

To see all the data and download the related infographic click here (Members, this is on your Member Dashboard after you log in).

Interested in learning more about how these efforts raise big dollars? Check out this FREE July webinar sponsored by eBay, entitled Integrating Cause and Commerce - Trends and Takeaways from eBay Inc.

For those of you that joined us at CMF13, a huge thank-you for making this event an amazing, high-energy affair. For those of you that missed it, conference video will be available soon so stay tuned.

 

Sincerely,

Competition in the cause marketing space is becoming increasingly fierce as more non-profits are fighting for the same funds and more companies are jumping onboard the cause marketing bandwagon. In this overwrought marketing battlefield, consumers may react with apathy or what's sadly become known as "compassion fatigue". 

Based on global examples,"Goodvertising" author Thomas Kolster will share five steps to regain trust and move up the ladder towards higher consumer involvement. You'll also be inspired to think out of the box and cut through the 'compassionate noise' of your competitors. 
 
Join Us and You Will Receive:

• Unlimited access to the recorded version of this webinar (a great option if you're not able to attend on the designated date and time)
• A download of the PowerPoint presentation that accompanies this webinar

Last year alone, PayPal processed over $3.6 billion for charities globally. And donations made through eBay Giving Works, the suite of charitable giving programs that enable people to support their favorite nonprofit while buying and selling through eBay.com, totaled more than $73 million. All this activity and data across eBay Inc.'s portfolio of businesses is testament to the powerful ways in which cause and commerce can combine to inspire and enable everyone - whether individuals, non-profits or global brands - to take action.

In this session, Sean Milliken will share how eBay Inc. is working to power charitable giving, what it means for the broader cause marketing and giving space, and how you can get involved. Grounded in the latest giving data and trends - as well as real examples and case studies - collected from eBay Inc.'s platforms, the webinar aims to help you think about new ways you can advance social impact through commerce.