Noticed an increase in the number of live and virtual cashiers asking you to make a donation when you check out?

We have. We also noticed that no one was tracking how much was being raised this way. So we decided to do something about it. 

We're releasing the first-ever study of America's largest checkout charity programs at the upcoming Cause Marketing Forum conference.

Here, faithful newsletter reader, are a few previews of the fascinating data we've collected:

-- More than 60 point-of-sale donation programs raised over a million dollars in 2012

-- The largest such effort is hosted by an online platform and raised over $54 million (yes, you read that right) for thousands of nonprofits in 2012 alone.

-- The largest bricks-and-mortar retail charity checkout program of 2012 brought in nearly $42 million for a network of children's hospitals and has raised more than half a billion dollars since 1987.

Sincerely,

Competition in the cause marketing space is becoming increasingly fierce as more non-profits are fighting for the same funds and more companies are jumping onboard the cause marketing bandwagon. In this overwrought marketing battlefield, consumers may react with apathy or what's sadly become known as "compassion fatigue". 

Based on global examples,"Goodvertising" author Thomas Kolster will share five steps to regain trust and move up the ladder towards higher consumer involvement. You'll also be inspired to think out of the box and cut through the 'compassionate noise' of your competitors. 
 
Join Us and You Will Receive:

• Unlimited access to the recorded version of this webinar (a great option if you're not able to attend on the designated date and time)
• A download of the PowerPoint presentation that accompanies this webinar