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Greetings!
Black Friday has come and gone with its annual shopping hysteria, as has Small Business Saturday and Cyber Monday.
Today marks the kickoff of a movement called Giving Tuesday, conceived of by New York's 92nd Street Y and joined by partners including the UN Foundation, The Case Foundation, Unilever and Microsoft. The premise: Create a day of giving, whether it be charitable donations or volunteering.
Many companies that have joined the effort are organizing volunteer opportunities. We, of course, are on the lookout for cause marketing efforts. Here's our roundup so far:
 Sony is hosting a Pinterest campaign and donating $1 for every re-pin to the Michael Phelps Foundation between GivingTuesday and the end of the year.
Shoe brand Aldo will roll out its efforts via a donation-matching campaign on Twitter, asking its community to tweet what they're doing for #GivingTuesday. Each tweet tagged with @Aldo_shoes and #GivingTuesday will unlock a $5 donation to the American Red Cross. Aldo is also putting donation boxes in its New York stores, and matching each donation.
 Amylin Pharmaceuticals is sponsoring 'This Week I Will', a motivational campaign that invites adults with type 2 diabetes to make a week-long pledge to commit to a behavior change that can improve their diabetes management. For each pledge, Amylin is donating $5 to one of four nonprofit partners (up to $25,000 each): American Diabetes Association, Behavioral Diabetes Institute, Diabetes Hands Foundation and DiabetesSisters.
We've started a Giving Tuesday cause marketing round-up on our Pinterest Board. Keep us in the loop and tweet or pin
any additional Giving Tuesday cause marketing efforts you come across!
Happy Giving Tuesday, David Hessekiel President Cause Marketing Forum
P.S. Registration opening soon! The 2013 Cause Marketing Forum Conference will take place May 29-30th at the J.W. Marriott in Chicago.
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CMF Members Making a Statement
We're always thrilled to see CMF Members doing great work. Here are a few efforts that have caught our attention. Don't see your campaign here? Drop us a line and keep us informed!
 CMF Corporate Member CVS/pharmacy stepped in to sponsor American Diabetes Month in partnership with CMF Group Member The American Diabetes Association. The campaign asked the public to become part of the movement to Stop Diabetes by sharing a personal image on the Association's main Facebook page representing what A Day in the Life of Diabetes means to them. For every photo uploaded, CVS/pharmacy donated $1 to the ADA up to $25,000.
In response to Hurricane Sandy, CMF Corporate Member Disney/ABC Television Group held a "Day of Giving" which integrated outreach messaging into programming across News, Daytime, Primetime, Late Night, Syndication, Cable, Online and Stores, and raised more than $16.8 million dollars for the American Red Cross to aide those impacted by the devastation of Hurricane Sandy. In addition, Samsung partnered with the "Day of Giving," matching donations with a $3 million dollar contribution.
 An inaugural cause campaign between CMF Nonprofit Member Rebuilding Together, Caesars Foundation and Caesars Entertainment supported safe, healthy and sustainable housing and asked employees and consumers to get involved. CMF Agency Member For Momentum provided guidance in the creation of this program. Caesars employees participated in several rebuilds across the country and consumers in New Orleans were included in the promotion by unlocking up to $50,000 every time they swiped a rewards card ($1) or purchased a Pepsi product ($.25). Guests also had the opportunity to make a direct donation or convert rewards points to cash for Rebuilding Together.
 CMF Nonprofit Member St. Jude's Children's Research Hospital launched another season of its signature Thanks & Giving program. Kmart kicked off its campaign early this year. Through Dec. 29, Kmart shoppers can help the children and families of St. Jude through a $1, $5 or $10 add-on program at check-out in all Kmart stores or donate online. Kmart will also offer a collectible St. Jude bear ornament and will donate $1 for each ornament purchased, with a minimum donation $50,000.
Keep up the good work! And keep us posted when you have new campaigns so we can help spread the word. |
Upcoming Webinar - FREE for CMF Members!
December Webinar:
Preventing and Managing Crises in Cause Relationships and Programs
1:30 - 2:30 pm ET on December 13
REGISTER NOW!
 A celebrity spokesperson "dethroned"? A good cause "infected" by politics? A cause marketing program exposed as misleading? Crises can take many forms: those that could have been avoided, those that should have been handled better and the few that were managed so well we rarely hear about them.
Join Cone Communications' Chief Reputation Officer Mike Lawrence, and Executive Vice President Alison DaSilva as they as they provide tips on how to plan cause programs and relationships that minimize crisis risk, and how to communicate- both inside your organization and outside- when a crisis strikes.
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