It's Official! 5 Cities Launch Innovate 78 to Boost Economic Development
The five cities of Escondido, San Marcos, Vista, Oceanside and Carlsbad held a brand unveiling event at Cal State San Marcos on April 7 to launch Innovate 78 - a Web site and regional brand designed to attract, retain and grow businesses across the 78 Corridor.
The launch attracted media outlets from around the region. Check out some of the coverage .
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Bloomberg Article: California Really is a Great Place to Do Business

There are plenty of reasons to presume that California must be a bad place to do business. The Tax Foundation says the state's tax structure is the third worst for business in the U.S. Forbes ranks California's business costs fifth highest among the 50 states and its regulatory environment the eighth most burdensome.
Why then does the market, where buyers and sellers determine relative value, show otherwise? Read more...
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Wine Tasting & Craft Beer at Cruisin' Grand
Friday, April 10

Cruisin' Grand has arrived! Every Friday night through September, Downtown Escondido will be transformed into "Hot Rod Heaven" with classic cars, live music and now - local wineries and craft breweries! This season, eight local wineries, plus Escondido's own Offbeat Brewing Company and Stone Brewing Co. will be offering tastes of their wine and craft beer amidst the festivities on Maple Street Plaza. Get your ticket ahead of time and avoid the line!
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New Escondido Business:
Spiritivity - 102 West Grand
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