The marketing campaign for our flagship Lifestyle Screens garage door screen, both to consumers and to dealers, continues to outperform our expectations.  After our home page, our Dealer Locator page has become the second most visited page on our website as consumers use it to Find A Local Dealer in their quest to purchase a Lifestyle garage door screen.
Success brings benefits and challenges.
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Benefits
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Challenges
| | Dealers listed on the Dealer Locator receive an abundance of calls from consumers for the Lifestyle garage door screen because we drive consumer traffic to the Dealer Locator and these consumers find local dealers on the Dealer Locator. | We are disappointed when we hear from consumers that a dealer listed on the Dealer Locator did not call them back. These consumers loose interest and so an active dealer may have missed the opportunity to get this call. | | The Lifestyle Screens website shows up at the top of garage screen searches on Google and other popular search engines. Once there, consumers easily and quickly find local dealers by clicking on the "Find a Local Dealer" button found on every page of our website. | Some dealers have relocated, changed business lines, product offerings, or even gone out of business. Again, calls to these inactive dealers means an active dealer may have missed an opportunity to get that call. | | To date, a Lifestyle Screens dealer locator listing has been free and this has been one reason why inactive dealers have continued to be listed year over year. | Free listing means some dealers may not have "skin in the game". Once again, an active dealer may loose calls because of an inactive dealer with no skin in the game has not performed as a dealer should. | | The number of dealers listed on our Dealer Locator has grown exponentially. | Cost and resources needed to maintain the Dealer Locator has increased. It has become necessary to ensure that only active dealers are listed on the Dealer Locator. |
Hence, we have found it necessary to institute an Annual Dealer Locator Listing Fee to ensure that the Dealer Locator is up-to-date and that the dealers listed on the Dealer Locator are active and have skin in the game.
Dealers and consumers both benefit from this.
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