FACT #1: Lifestyle Screens is arguably the fastest growing garage door screen product on the market
FACT #2: Over 55,000,000 US homes have garage doors
FACT #3: Less than 0.1% have garage door screens
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The above 3 FACTs present a business opportunity to Lifestyle Screens dealers.
What is that opportunity?
Sales potential and opportunities beyond your wildest dreams! A large number of homeowners are looking for additional living space without moving up to a larger home. And they are looking no further than the garage. The Lifestyle Screens garage door screen allow homeowners to satisfy this need. But...
Yessir, there is a "but"...
Your sales force must be firing on all cylinders. Regardless of whether you are a one person shop or a large organization with a sales staff, sales do not happen by luck.
... therefore, we recommend that you study this bulletin, wherein we will describe, in detail, 5 steps that you, as a Lifestyle Screens dealer may take to turbo-charge your sales. Here's how you build a sales force that runs full throttle! |
Share this E-mail With Your Pro Network on FaceBook, Twitter, LinkedIn, & Google+ by clicking on the buttons on the upper left corner of this e-mail. |
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Step One: Know Your Lifestyle Screens garage door screen
Simply put, knowledge is power. A salesperson who knows the product will
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Inside View of Lifestyle in a finely appointed garage mancave.
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outsell a salesperson who does not. Be sure that your sales persons know the Lifestyle Screens garage door screen and the wide range of other screening products sold by Advanced Screenworks that complements the Lifestyle. The LifestyleScreens.com website provides all the information you need. Study it. The Dealer Only Section is chock full of dealer related information: sales and marketing tools, videos, technical specs and much more. Call your sales rep at 678-926-9700 for the password to access the dealer section. Some key pages on the website are the FAQ page, the Product Description page and the Product Catalog page. To be responsive to consumer inquiries, a salesperson must have instant access to this information together with your selling prices: on her computer desktop or in a file folder on her desk.
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Step Two: Implement a Marketing Plan
A marketing plan is the methodology that you will utilize to generate leads for your sales force. You are going to love it when the plan comes together.
In this day and age, your marketing plan must be two-fold: trad
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Display Booth at a Home Show
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itional and internet/social media.
Traditional will consist of brochures, display units, home shows & civic events, direct mail, TV, radio and print. At Lifestyle Screens, we recommend focusing on home shows and civic events like bike nights, county fairs, car shows, and arts and craft shows using a fully functioning display booth. Information and technical drawings for our build-it-yourself low cost full size display boot can be found in the Dealer Only Section
of our website. Call your Lifestyle Screens sales rep 678-926-9700 for the password to the dealer section of our website.
Internet and Social Media marketing is, without a doubt, where you will get the best results. Your website and your social media postings work for you 24/7. A  well functioning website and Google business listing
is a must. Request our free Lifestyle Screens video customized with your business name and phone number and post it on YouTube, Google+, Facebook, and other social media venues. Call your Lifestyle Screens sales rep 678-26-9700 to get the free customized Lifestyle Screens video. In the next week, we will be doing a more extensive piece on social media marketing for Lifestyle Screens. Look for it.
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Step Three: Cover all segments of the market
So your company is an installation and sales company. Be sure to do both: installation AND sales. What do we mean by this?
Homeowners who are looking to purchase a garage door screen come in two flavors: (a) Homeowners who want their garage door screen market installed by you - a pro; and (b) Homeowners who want to purchase the garage door screen and install it themselves. Moreover, in category (b) the homeowner may be local or remote.
So, as a Lifestyle Screens dealer, you would be taking full advantage of your entire
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Don't leave money on the table!
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marketing efforts by serving both categories of homeowners. Do both sales and installation for homeowners in category (a) and only sales to homeowners in category (b).
How do you do this? Simple. You are already doing sales and installation to local homeowners within your locality. For local homeowners who would like to purchase and self-install the Lifestyle screen, you can now do a Cash-and-Carry sale. Out-of-town or remote homeowners, may receive your marketing materials from the internet or at home shows and events at which you handed out information and brochures. For these remote homeowners who contact you by phone, e-mail or via the Contact Us page on your website to purchase the Lifestyle Screen, you can now do a Drop Ship sale. Our new 2015 Lifestyle Screens E-catalog lists suggested retail prices for the three categories of sales: Suggested Installed Retail Price, Suggested Retail Cash-and-Carry Price and Suggested Retail Drop Ship Price.
Please refer to the 2015 E-catalog for these suggestions. You have received a copy of the new 2015 E-catalog by e-mail on Monday 2/16/2015. Call your Lifestyle Screens sales rep for an e-mail copy of the new 2015 E-Catalog, if you do not have one.
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Step Four: Have a well trained installation staff
The best thing that can happen to an excited homeowner who has purchased a Lifestyle Screens garage door screen is to have the product installed flawlessly such that it functions properly. Moreover, this is also the best thing that can happen to your sales efforts because every Lifestyle Screens garage door screen in the field is an unpaid salesman working for you to sell more screens. Therefore, a properly trained installer is the best ambassador for your sales efforts.
On the other hand, a poorly trained installer who does a poor installation is a detriment to a sales force that intends to go full throttle.
Lifestyle Screens recognizes this. So, we hold free, once-a-month training sessions
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Hands-on training, Winder, GA
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at our Winder GA facility. Your installers may attend as many as you like. Moreover, understanding some folks may not be able to travel to Winder, GA, we have produced not only a well illustrated installation manual but we have produced a complete library of installation videos that address every element of the installation process. We cannot over-emphasize the importance of ensuring that your installers watch all of the videos in our video library and read the instruction manual from cover to cover. Watch the videos by clicking Lifestyle Screens Installation Video Library or visit our website and click on the Installation Videos link on the left hand column. You may download the installation manual by clicking on: Lifestyle Screens Installation Manualor by visiting our website and click on the Installation Videos on the left hand column, then click on the appropriate Installation Manual icon on the upper right hand side of the webpage.
Moreover, if your installer ever gets stumped by any aspect of the installation while he/she is on the jobsite, CALL US for technical support at 678-926-9700. Do not hesitate, we have seen every hitch or glitch that can occur on a jobsite and will be able to resolve the issue quickly.
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Step Five: Provide top notch customer service
Every business knows that this goes without saying. All of the previous 4 steps go hand in hand with providing good customer service. At Lifestyle Screens, our mantra is to deliver outstanding customer service and outstanding technical support to you, beyond the already outstanding products that we deliver.
Your customer service starts with the sales inquiry, continues thru the sale and installation and is defined by the support that you provide to the customer... post-installation.
Every Lifestyle Screens garage door screen comes with a Limited Lifetime  Warranty. All parts are warrantied for replacement except if installed incorrectly, damaged in misuse or worn out thru normal use. Every customer is an ambassador for your company and products. Treat them well.
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Join the team. Become a Lifestyle Screens Dealer
Choose the program that fits you best!
Non-Stocking Dealer: Requires you to hold nothing in inventory. Purchase only what you sell: Find a customer. Take an order. Take a deposit. Order your unit(s). Deliver, install and collect your balance.
Volume Dealer Program:Initial purchase of 25 or more units. Reorders must be 5 units or more. You may choose to wholesale to local dealers.
Products sold through professionals only.
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Quick Links
Easy Access to Lifestyle Screens Training Videos, Product Information & More!
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