Newsletter
October 8, 2013 
Hello Everyone,

As always, we appreciate you tuning in to our newsletter. We are moving from a weekly newsletter to bi-weekly. For dealers, we will continue to send high-value, dealer-specific information on the off weeks in a non-newsletter format.

Our objective with the newsletter is to keep our current and prospective dealers informed and educated on our products, and to announce specials, enhancements and new products. We try to be brief so as to take up little time. On the other hand, we feel that the more we can share with you, the more successful you will be.  So, it is a delicate balance.

We expect our new format to achieve these objectives while staying fresh for all. 
  
Thanks again for joining us and enjoy the newsletter!
 
Brian Jones
678-926-9700
Profile of a Successful Lifestyle Dealer
Background
Advanced Screenworks shipped its first Lifestyle Screens garage door screen in August 2012. Since then, our dealer base has grown to several hundred businesses across the US and Canada. Dealers come from as far north as Fort McMurray, Alberta Canada; as far south as Fort Lauderdale, FL; as far east as Moncton, New Brunswick, Canada; and as far west as Honolulu, Hawaii. Also, our product line has since grown and is comprised of (1) our flagship, patented Lifestyle Screens garage door screen which we manufacture; (2) the Rollaround Screens warehouse door screen which we also manufacture; (3) a premium quality line of window, door, porch, patio and garage retractable screens manufactured by Genius; and (4) custom designed screen rooms with complementing color and style of these three lines of door screens. With this dealer network and product lines, we have been able to identify the attributes that make a dealer successful and those that do not.
Key to Success: Know the Product Line 
Not all dealers offer all of our products. The more successful ones do. Why? Because we have set up our product line so that one line fills gaps that may exist in another line. Tailored so that you should never lose a sale to someone seeking a screening solution. This also allows you to make sales of multiple elements of our product lines on a single call.
Not all dealers train their sales staff. The more successful ones do. When a prospective customer calls to inquire about a product that you sell, the salespersons should know that product. Too often, we hear from customers that they called a dealer and reached a salesperson who didn't know that they carried the product.
Key to Success: Marketing is a must 
Some dealers sit back and wait for the phone to ring.
Some dealers wait for a customer to come in and pick up a brochure from their counter.
Some dealers wait for a customer to find them on our dealer locator.
Some dealers wait for us to send them leads from our marketing efforts.

Successful dealers promote the products actively in local advertisements.
Successful dealers show the products at shows, fairs & events with a fully functioning display.
Successful dealers actively promote the products on their website and social media.
Successful dealers have a fully functioning display unit in their showroom.
Successful dealers own their backyard.
Key to Success: It's All About The Price  
Some dealers attempt to extract the maximum possible price from the homeowner.
Some dealers are happy with selling one or two units.

Successful dealers sell products in the vicinity of our well-thought-out MSRP.
Successful dealers are on track to sell hundreds of units per year because they use this pricing.
Key to Success: Train Your Installers  
Some dealers send out untrained individuals to perform installations.

Successful dealers make sure that their installers are trained.
Successful dealers require installers to read the manual before going on a jobsite.
Successful dealers require installers to watch our videos which are available free on YouTube.
Successful dealers send installers to our facility for factory training.
Successful dealers have installers who identify and up-sell other screening needs of the customer.
Key to Success: Customer Service Leads to Referrals 
Some dealers sell the customer, install the product, collect and are done with that customer .

Successful dealers follow up to ensure that a proper installation was completed..
Successful dealers help the customer file their warranty forms with Lifestyle Screens.
Successful dealers seek referrals from the customer. Each installation is a marketing opportunity.
Please call us at any time 678-926-9700 to discuss how we can help you become a successful dealer for Advanced Screenworks products.
Lifestyle Dealer Programs
Choose the one that fits you best!
 
Non-Stocking Dealer: Requires you to hold nothing in inventory. Buy one unit or what ever number you choose. Price includes shipping.
  
Volume Dealer Program:Initial purchase of 25 or more units. Reorders must be 5 units or more. May choose to wholesale to local dealers. Pricing is FOB Winder, Georgia.
  
Lifestyle Screens are sold through professionals only.
Missed A Newsletter?
We have them archived for you

Click the link below to find any Lifestyle Screens newsletter you may have missed. Each newsletter is packed with useful information you do not want to miss!
(A link to all archived Newsletters can be found on the dealer page of our website)
Training Dates
It's FREE: Products Installation & Sales Training + Lunch 
  
Thanks to everyone that came out to our last training. We always enjoy the time. If you haven't yet made it out to a training session, give us a call and schedule your team today!
678-926-9700
October 26, 2013  Saturday 11 a.m.
(Screening session starts at 10 a.m.)
Quick Links
Easy Access to Lifestyle Screens Training Videos, Product Information & More!

Lifestyle Screens Website                         Lifestyle Screens Installation Video  
Screening Made Easy Video                     Technique for installing Super Screen 
       
Contact:
Advanced Screenworks, LLC.
955 Patrick Industrial Court
Winder, Georgia 30680
678-926-9700
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