 Newsletter
July 24, 2013 |
One of our dealers called me up the other day, he said "Brian, it's so much fun selling the Lifestyle. Because after making the sale, my customers become my buddies by the time I'm done with the installation. They're smiling from ear to ear and can't stop moving the screen up and down. I wish I had more customers for the Lifestyle so that I could do this product exclusively." I said, "Mike, that's fantastic! and do you know that there are 55,000,000+ garages and 30,000,000+ other kinds of doors out there in the US just waiting for a Lifestyle screen? Now that's a whole lotta fun waiting to happen. We've only just begun to scratch the surface." So, I want to dedicate this edition to showing all of those Mikes out there how we can all make a good living selling this great product to those 85 million+ potential customers out there. Read on... and enjoy!
Brian Jones
678-926-9700
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Customers don't know Lifestyle Screens exist!
If they did, they would call you! 
So we have to get the word out. This happens in many ways: each new installation of a Lifestyle Screen is a billboard that you put out there; every brochure we distribute may come back as a sale; every piece of literature, broadcast or internet announcement has the potential to find a customer; every show or event that we display the Lifestyle matters. Remember, Lifestyle Screens was invented relatively recently. How may times have you heard someone say: "Wow, I never saw anything like that before!"
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A Lifestyle Screen is a luxury not a commodity.
So the sales process has to be professional
A garage door is a necessity. A Lifestyle Screen is an accessory. The customer wants it but doesn't need it. So we have to make the sales process such that the Lifestyle becomes an irresistable, impulsive purchase.
There are numerous competing products for a customer's luxury dollars. Therefore, we must overwhelm the customer with great customer service so that the Lifestyle Screen purchase is a memorable and enjoyable experience.
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The market is vast. You are local.
So own your backyard.
In the US alone there are 85,000,000+ potential customers for a Lifestyle Screen. 20,000,000+ in Canada. There will always be competing sellers of L ifestyle Screens around. There is synergy in competition - why do you think there is always a Lowe's across the street from a Home Depot or a Walgreens across the street from a Rite Aid? We all benefit from competition.
Competition defeats complacency. The more everyone sells, the more everyone will sell. The more folks that enjoy the Lifestyle Screen, the greater the number of customers that will be drawn to living the Lifestyle. The potential for sales growth in Lifestyle Screens is enormous.
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Knowledge is Power. Know your Lifestyle product.
And be sure that your employees do too.
Lifestyle Screens has an option for every taste, need and use: color, size, screen fabric, door delete option, custom configurations and optional accessories. As  owner or principal of your company you are well informed on the features of your product lines. Similarly, you want all of your employees and associates to be aware that your company carries the Lifestyle Screen. Too often we hear from prospective customers that they call dealers only to reach an employee who knows nothing about the Lifestyle Screen product line.
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It's All About The Price. Price it to sell.
Transparent, consistent pricing makes selling easy.
Lifestyle Screens was invented to be a practical, easy-to-use and affordable product for the garage door screen market. The inventors had the idea of creating something that everyone with a garage would want to have and be able t o afford.
However, because Lifestyle Screens are, bar none, the best garage door screen product available in the market pricing power is in each dealer's hands. Balancing high margins on few sales versus good margins on high volume has always been a complicated decision for businesses. We have found that the most successful dealers in our dealer network have priced the Lifestyle to sell high volume and in the ballpark of our suggested retail prices. We approve of and recommend this approach.
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Lifestyle Dealer Programs
Choose the one that fits you best!
Non-Stocking Dealer: Requires you to hold nothing in inventory. Buy one unit or what ever number you choose. Price includes shipping.
Volume Dealer Program:Initial purchase of 25 or more units. Reorders must be 5 units or more. May choose to wholesale to local dealers. Pricing is FOB Winder, Georgia.
Lifestyle Screens are sold through professionals only.
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Missed A Newsletter?
We have them archived for you
Click the link below to find any Lifestyle Screens newsletter you may have missed. Each newsletter is packed with useful information you do not want to miss!
(A link to all archived Newsletters can be found on the dealer page of our website)
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Training Dates
Spring schedule changes
We will be moving to an every four week schedule on our training sessions due to our increased production schedule. The next scheduled class is July 27 and Give us a call and schedule your team today!
678-926-9700
July 27, 2013 Saturday 11 a.m.
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Quick Links
Easy Access to Lifestyle Screens Training Videos, Product Information & More!
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Contact:
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Advanced Screenworks, LLC.
955 Patrick Industrial Court
Winder, Georgia 30680
678-926-9700
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