Marketing Spotlight
Overcoming Price Objections
An educated customer is key
A consumer calls your office and inquires about the Lifestyle Screen. Usually, one of the first questions is going to be the price. If the consumer has done their due diligence on garage screen doors they will know what to expect. If not, you may need to enlighten them. Here are a few good to know facts when speaking with consumers:
1. Electric retractable screens for garages range in price from $2000.00 to well over $3600.00 installed. Replacing the screen material on an electric retractable screen is expensive and motors burn out and need replacing.
2. Four track sliders for garages range in price from approximately $900.00 to $1800.00 installed. They are not known for sliding easily and require the tracks to be cleaned constantly. In the northern states, the panels must be stored in the winter.
3. Velcro Screen systems are not typically accepted in homes where there are Home Owner's Associations. They are not even in the same category with the Lifestyle Screens.
The fact of the matter is, when you compare Lifestyle Screens to other systems on the market, the choice is clear. Lifestyle Screens carry a Lifetime Limited Warranty on all parts (excluding screen material) including the retractable door. Consumers will be hard pressed to find another garage screen system on the market that is built to give years and years of enjoyment for the investment.
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