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Upcoming
TRADESHOWS | |
September 17-20
September 30-October 2
October 7-10
NACS Show Las Vegas Conv Center Las Vegas, NV Contact: (703) 684-3600 |
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ExxonMobil | |
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Remove all Speedpass™ 15� per gallon signage
Replace all 2011 "CLEAN" sandwich pole signs, hose flags and pump ears with the 2012 "Think CLEAN" campaign signs
Continue to display ExxonMobil Personal Card "The Smart Way to Pay" front-door decal, applications and riser card
Display the generic gift card wobbler on the back of the register and the other wobbler near the gift cards display to provide a great year-round gift card message just in time for Graduation.
ALL "Think Clean"
POP should be up
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Valero | |
The following signage satisfies POP requirements for Mystery Shops from
July 1-Sept 30th |
- Plan your Roadtrip
- Keeping America Moving
- Celebrate Summer
- Valero Logo Pump Topper
Credit Card Promotions
- Perfect Travel Companion
- Fleet Services
- Celebrate Summer 30 Cent Rebate
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We want to hear from you!
If you have any concerns or suggestions on ways that we can be of better service to you, let us know.
(619) 501-3300
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 NEW EXCISE TAX RATES FOR FUEL
Effective July 1, 2012
Motor Vehicle Fuel:
will be $0.360 per gallon, an increase of $.003 per gallon over the current rate.
Diesel Fuel:
will be $0.10 per gallon, a decrease of $.03 per gallon from the current rate. In addition, the sales and use tax rate on retail sales of diesel fuel will increase to 9.42 percent, plus any applicable district taxes.
*** SPECIAL ALERT ***
The federal excise taxes on fuel are set to expire June 30, 2012. Should Congress fail to act by June 30th, the tax rates noted above will increase and will be amended to include the federal adjustment. Potential new rates will be as follows:
Motor Fuel w/ Federal Adjustment will be $0.407
Diesel Fuel w/ Federal Adjustment will be $0.300
WE WILL SEND AN ADDITIONAL ALERT CONFIRMING
THE ACTUAL TAX INCREASE
ONCE IT HAS BEEN DETERMINED. |
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EXXONMOBIL NEWS
"Think Clean" Campaign
"Helps improve fuel economy" is the compelling new message this year, but you should continue to support the other benefits of Exxon and Mobil quality fuels, namely:
- "Helps clean up intake valves"
- "Helps remove harmful deposits"
- "Helps reduce emissions"
- "A smoother-running engine"
Ongoing research shows that consistent messaging-delivered through efficient and effective multimedia channels- is working to increase brand awareness and strengthen brand equity:
- Total communication awareness jumped 5% year over year
- "Quality" and "Trust" scores continue to over-index versus the competitive average.
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_____________________________Communication is KEY!
If you don't tell your customers that you are
the best gas station in town, who will?
- Identify your core customers and get to know them.
 Ask where they work, what their name is, etc. The more you know, the more you'll have to connect with. - Offer to let local charities, schools, Girl Scouts, to use your facility for fundraisers like car washes, and cookie sales.
- Find outreach and advertising channels that communicate directly to the customers. Partner with other local business, utilize local newspapers and publications to solicit your business.
- KEEP IT UP! Continue to communicate consistently.
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 NMA GOLF TOURNAMENT 2012 Thanks to all the members of the Neighborhood Market Association for stopping by our booth this year. |
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VALERO NEWS
Valero Gift Cards
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Use Valero Gift Cards to generate new and incremental business, capture cash only consumers, as business-to-business gifts and many other opportunities.
Program Details:
- Can be POS activated in amounts from $5 to $300
- Reloadable to encourage repeat business
- Has no expiration date
- Transactions are settled daily with credit card transactions
- 24 x 7 support is available through the Valero Customer Support Center at 866-4VALERO
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Thank you for being a loyal customer!
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