1. A recent scientific study showed a reduction on the average human attention span from an average of 12 seconds down to 8! Scientists think it is related to social media practices and multi-tasking. We are 1 second behind goldfish (9 second average). So how does that affect your marketing plans? This month focus on messages that are short and to the point, put a big emphasis on the hook (content) so you can catch the right fish (your target market). Use pictures plus links that move traffic strategically (think sound bites).
2. Did you know that facebook has changed it up quite a bit this year? It is time for you to check your page and see if you are using tabs, posts, promoted posts and smartly placed dollars to boost your post and run some ads that target your market. Don't just jump in and start, pick a goal and plan it. Read my blog on facebook strategy and the different post methods to achieve different goals. Then put a fourth quarter plan together to get specific goals met.
3. I am a big believer in using holidays for promotions to connect with your customer base and increase the reach of your message. Use these Sept. dates for sale deadlines, #hashtags and social media posts since these event days already get press and followers: #V-JDay (9/2) #LaborDay (9/7) #grandparentsday & #RoshHashanah (9/13). Make your deadlines easier to remember and reach the target market for that celebration day followers.
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