Happy New MarketingYear! I hope by now you have had a chance to review your 2014 marketing plan and to set some new goals for 2015. 2015 Marketing Checklist If you are still in the planning stage, download my marketing checklist to create your goals for 2015.  Please "like" my facebook page to help me achieve one of my goals when you download the checklist. If you don't use facebook, email me for your copy.  

Here are my 6 tips to get you started Rocking 2015 with your own marketing tools.  

Tip 1 Read my blog on the new Buy Now buttons on Twitter and Facebook and determine if these tools make sense for your company or organization. It is predicted these tools will be creating quite a stir with limited offers that last not days, but hours and a simple push of a button to complete the sale using your saved credit card information.
Learn more about how it works.
Tip 2 Constant Contact's first 2015 Mega Event is Jumpstart Your Marketing Plan Thursday in Santa Ana. 
If you are able to come, join myself and my partners for a FREE day of learning and be sure to attend my workshops on Pinterest and Content Marketing.
Register today.

Tip 3 CNN announced in January that for the first time in history, mobile phones overtook PC's for internet usage.  In fact the total number of smartphones now exceeds 143 million, not including tablets (currently more than 71 million). Of the mobile phone users who access the internet, 1 in 4 only use their mobile devices to do so.  Read this amazing report on 10 Mind Blowing Facts About Mobile Users. Then join me on 1/21 in Hawthorne for my Mobile Marketing Workshop at the SBDC.

Tip 4 The number one action you can take to improve your online results is having someone review your website to determine if your call to action is motivating website visitors to take action. Many websites were not designed to motivate an action and therefore they make it difficult for visitors to expedite an inquiry, make a sale or donate money. Have your website reviewed and graded for simplicity of navigation and identifying the call to action. If there is not a phone number, link to email, form to fill out or a buy now button, you are likely getting visitors but no action. Email me for a website critique.

Tip 5 Are you using Pinterest to draw more traffic to your website or your shopping cart? Statistics continue to grow showing that Pinterest is the 
Pinterest Laptop Class 2/04 Costa Mesa
strongest referral social media
platform to date for direct sales. Many fortune 500 companies are building their Pinterest pages to bring them more traffic and to help showcase their products and services and spread the word faster about their products and services. Make sure you read my blog on Pinterest and join me at my laptop class to build out your Pinterest boards and strategy for growth. 2/4 in Costa Mesa (laptop bootcamp option here). At this SCORE OC laptop bootcamp in Costa Mesa ($139), we'll set up your next promotion (using Email, facebook, Pinterest, Instagram or Twitter) to get you more results. Register today. No time? Read my promotions blog then get private online training with me.

Valentine's Day
Tip 6  Holiday Marketing works all year long - think Superbowl, Valentine's Day, President's Day and St. Patricks Day to name a few. Then match them with a twitter handle and facebook pages to connect the social media marketing dots. Remember holidays are deadlines to help motivate your reader to action.  Need help with ideas? Contact us.

Have a wonderful January and a great 2015! Start the year off right with my free classes or a strategizing private consultation. My introductory 2.5 hour package for $250 will help you focus on your marketing goals and identify the projects you need to expedite first.
Liz Harsch
My Upcoming Workshops
Hawthorne SBDC 10:00am - 11:30am
FREE Mobile Marketing Strategies 
Bonus 60 Ways To Grow Your List!

Century City  10:00am- 11:30am
FREE Getting Started with Email Marketing 
Bonus 60 Ways To Grow Your List!

Eastvale 9:00am - 11:00am
FREE #Rock Your 2015 - Social Media Offers & Promotions

Costa Mesa National University 5-9pm
FREE Designing Online Campaigns That Work
Plus Optional Pinterest Laptop Bootcamp
Costa Mesa 5pm-9pm

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Tailor-Made Advertising 23670 Hawthorne Blvd. Suite 205, Torrance, CA 90505

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