Alliance for Iowa State
-Make Your Voice Heard-

VEISHEA began in 1922 and has evolved in to one of the largest student-run celebrations in the country! It is an annual celebration held at Iowa State each spring, and is one of the university's oldest traditions. VEISHEA serves as a showcase of the accomplishments within the Iowa State community with a wide variety of educational and entertainment events.


VEISHEA was named in 1922 by Professor Frank D. Paine, Department of General Engineering. He combined the first letters of the colleges at that time, and the name has stuck ever since.

The word VEISHEA stands for:

  • Veterinary Medicine
  • Engineering
  • Industrial Science
  • Home Economics
  • Agriculture

This year more than 300 students volunteered during the week of VEISHEA and a crowd of 75,000 people attended the festivities:

  • Cherry pie sales set a new record of 14,829
  • Nearly 35,000 people watched the parade which included 100 entries with 5 balloons, 6 bands and 14 dignitaries
  • Almost 100 exhibits were displayed at VEISHEA Village including a new collaboration with the Governor's STEM initiative
  • The first ever Kids' Corner on took place on Saturday with nearly 1,000 participants for activities including balloon animals, jugglers, magicians, face painting and more
  • Nearly 8,000 Live @ VEISHEA tickets were sold
  • More than 11,000 meals were served at the Campus Cookouts
  • Over 2,000 attendees stuffed themselves at the pancake feeds
  • 15,000 fans attended the Iowa State spring football game

As a result of the support from students, faculty, administration officials, city officials, and the community, VEISHEA has been a successful celebration of Iowa State's history.


Congratulations to VEISHEA co-chairs Hilary Morris (Centerville) and Rachel Owen (Ankeny) for their roles in leading the tradition. We look forward to Karl Kerns (Clearfield) and Nicholas Morton (Fairfield) co-chairing VEISHEA 2014.


A special thanks goes out to Governor Terry Branstad and

Lt. Governor Kim Reynolds for attending VEISHEA 2013!


To view highlights of VEISHEA 2013, click here.

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The Alliance for Iowa State is maintained by the Iowa State University Alumni Association. 


The Alliance for Iowa State is a coalition of Iowa State University alumni, parents, students, faculty, staff, and friends.

The Alliance advocates Iowa State University's land grant mission throughout Iowa while focusing its advocacy on

state legislators and public policy makers.