Another "Happy New Year"!  I hope you all had a safe and joyous holiday season!  O.K., enough of that.  It's time to get busy.

No matter when your fiscal year begins, everyone is doing so much from Thanksgiving on, it's hard to concentrate.  We, like many companies, take much of that time and work on planning the next year.

And planning we did!  We will be introducing new HIPAA training levels.  Oh, wait!  Hold the phone!  Not again!  You don't want to hear about HIPAA.  So, here's what plans we have in store for you.

As you'll see in the article below, much of our services are focused on medical compliance.  But, we've never stopped working for you.  You may not realize it, but we have published 2 newsletters per month for some time now; one for medical, and the other not.  The same is the case with our blogs.

Well then... we will keep your newsletter medical free from now on.  You are free to subscribe to the other newsletter if you are slightly interested.  But, let me know what you want to hear about, and that's what we'll cover.  Deal?

 

Sincerely,

Brian G. Wilson

Kardon Technology

So, I heard about the services of one of our competitors with an accompanying insinuation that their product was better than ours.  I know, right?  So, I look at this offering.  Better?  Better?!!  BETTER?  Yes, my voice pitch got higher and louder with every 'better'.  

Cheaper?  Definitely.  Different?  Yes; very different, in fact.  But better?  My first thought was, "yeah, it's better if you are buying a Chevy.  But, we sell..." Then I stopped myself.   

Now studying your competitor is a no-brainer for anyone in business.  For those of you in sales, one thing you understand is 'a good salesperson' won't sell it if they don't believe in it.  And we all know that some products are different than others; different meaning better, by the way.