The New Metrics of Sustainable Business. Program is now available! Click to view the brochure.
 
    SB Communications Weekly brought to you by Sustainable Brands JULY 17, 2013
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  COMMUNICATING SUSTAINABILITY
"With Great Power ...": How to Give Consumers Formal Responsibility for Addressing Sustainability
 
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The Internet and by extension social media have made it possible for consumers to obtain information easily and to voice their opinions about products, companies, and people. Consumers also have the power to speak directly to product and service providers in a way that was previously unheard of. It was Voltaire that said, "With great power comes great responsibility" – with that power what is the consumer's great responsibility?
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  EMPLOYEE ENGAGEMENT
Sustainable People, Part I: The Excellence Trap
 
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Several years ago, I noticed that business didn't possess the answer to fostering high-performing, sustainable people. Having immersed myself for decades in a few of these personally, both experientially and academically, I committed to bringing everything I know to create the first purpose-built path to sustainable performance for business, people and sustainable people.
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  COMMUNICATING SUSTAINABILITY
Unilever, Molson Coors, Co-operative Top Sustainability Champion Awards
 
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The Co-operative Group, Unilever and Molson Coors are among the winners of the 2degrees 2013 Sustainability Champions Awards, which each year recognizes success in the execution of sustainability initiatives. According to 2degrees editor-in-chief Tom Idle, the awards were designed "to find the greatest examples of best practice from across the sectors."
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  BEHAVIOR CHANGE
How a Towel Rail Changed a Village
 
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When Forum for the Future got involved in evaluating the National Trust's 'Low Carbon Village' project, we spoke with people about why they got involved and what inspired them to take action (or not). Lots of great stories emerged; my favourite is the one about the £200-a-year towel rail.
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  WE ARE HIRING!      VIDEO OF THE WEEK  
 
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Conference Operations Coordinator
Operations Intern/Volunteer
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This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2012


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