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    SB Communications Weekly brought to you by Sustainable Brands JULY 11, 2013
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  COMMUNICATING SUSTAINABILITY
Stop Speaking Martian: How to Effectively Translate the Language of Sustainability
 
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Fluency in a given language or sub-language is powerful and brings a sense of place to the creators and adopters, but it can also alienate and divide. Business silos are riddled with acronyms, linguistic closed-doors, lexical members clubs and language cliques. Is the language of sustainability any different? Could it be made more accessible?
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  BEHAVIOR CHANGE
Big, Bold, Creative ... and Normal: How Brands Can Shift Sustainability Into the Mainstream
 
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At Ogilvy Earth, we conducted our Mainstream Green research to better understand where the "Green Gap" stems from and how marketing could help close it. It allowed us to understand social behavior — seeing what people do not do that they say they do helped us find real-world insights for behavior change.
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  COMMUNICATING SUSTAINABILITY
Branding for Sustainability: A Manifesto!
 
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Branding is no longer merely about communication techniques that get tacked on to a business. Instead, branding shapes the entire landscape of engagement, experience and affinity between a company or other entity and its customers and other stakeholders or audiences. So it's time for a manifesto.
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  COMMUNICATING SUSTAINABILITY
New 'I Want to Be Recycled' Campaign Targeting 62% of Americans Who Are Not Avid Recyclers
 
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The Ad Council and Keep America Beautiful today launched a PSA campaign designed to raise awareness about the benefits of recycling with the goal to make recycling a daily social norm. Created pro bono by San Francisco-based ad agency Pereira & O'Dell, the campaign shows that recyclable materials can be given another life and become something new if someone chooses to recycle.
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  Top 13 Data Nuggets from SB'13  
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As we warm up for this year's New Metrics conference in September, we wanted to highlight the data quotes that received the most attention at SB'13 last month. With over 32 million impressions during the week of the conference alone, the #sb13con hashtag was a strong indicator of what is catching immediate fire. Here are the 13 data points that created the most noise.
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  COMMUNICATING SUSTAINABILITY
New Documentary 'Sparks' Collaboration That Could Benefit People in Need Locally and Globally
 
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Filmmaker Ian Midgley travelled across the U.S. for a year and a half, filming underground activists. He was given exclusive access to these and other projects, often the first camera to be granted a behind-the-scenes look. The result - his feature documentary,�The Spark -�is about transforming from passive observer to participant in the world. We want The Spark to be a model for community rebuilding.
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  LATEST MEMBER NEWS      VIDEO OF THE WEEK  
 
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This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2012


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