Lego Thinking: Key to Futureproofing Your Brand?

				June 24, 2013



	BRAND INNOVATION Lego Thinking: Key to Futureproofing Your Brand?
	Key to futureproofing is creating a brand that fulfills your customers' higher order needs. But what if your consumer discovers a purchase that felt meaningful a short time ago suddenly seems, well, less so today? How can you keep up with this sort of rapidly evolving 'higher order' demand? With Lego thinking. READ MORE


	SOCIAL ENTERPRISE Sword & Plough Giving Military Veterans and Fabrics New Life and Purpose
	The phrase "to turn swords into plough shares" - meaning to take military technologies and materials (the swords) and apply them to peaceful civilian activities (the plough shares) - may not be common today, but Emily and Betsy Nunez are doing their best to keep it relevant. Their company, Sword & Plough, is repurposing surplus military material into fashionable bags and accessories. READ MORE


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	SUPPLY CHAIN Asia Pulp and Papers Reports Latest on No Deforestation Policy in Third 'Vision 2020' Update
	APP, which ended natural forest clearance after pressure from nearly 100 of its customers earlier this year, has released the latest update in its "Vision 2020" plan that provides further insight into its new Forest Conservation Policy (FCP). Through the new policy, natural forest will be identified through assessments currently underway across all APP land concessions in Indonesia. READ MORE


	Target Releases Line Featuring 250 Organic Foods, Commits to 25% More Organics by 2017
	Target has introduced a new healthy food collection designed to make it easier for customers to identify and purchase products free of artificial flavors, colors and preservatives as part of its efforts to increase organic food offerings by 25 percent by end of 2017. READ MORE



	BEHAVIOR CHANGE Sustainable Shipping Initiative Working to Take the Environmental Sting Out of 'Sea Miles'
	Whether you work for a retailer or a manufacturer, focus on clothing or tech, are an entrepreneur or work for a big company, the question is the same: What are the difficult challenges your sector needs to focus on to thrive, and what issues can only be tackled through collaboration and cooperation? READ MORE


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