SB Business brought to you by Sustainable Brands June 17, 2013
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  When It Comes to Sustainable Innovation, Corporates Can Learn a Lot from Entrepreneurs  
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One of the core ideas behind sustainable branding is that, by thinking of social problems as business opportunities, companies can gain a competitive advantage. It follows then that a very important core competency in the quest for sustainable branding is the ability to identify social and environmental opportunities and to turn them into innovative business solutions.
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  What I Learned About Sustainability At REI, Part 5: Systems Over Silos  
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One of my big lessons was that collaboration is a key personal skill and organizational competency. It helps us gain a broad view of the company and the environment in which it operates, and it helps implement lasting changes that will improve the economic, environmental and social performance of the organization. In short – it helps prevent silos from getting in the way.
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  Dow, Unilever Build Business Case for Green Infrastructure  
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The Dow Chemical Company, Shell, Swiss Re and Unilever, working with The Nature Conservancy and a resiliency expert, recently published a collaborative white paper that argues for green infrastructure solutions to become part of the standard toolkit for modern engineers. Green infrastructure employs elements of natural systems, while traditional "gray infrastructure" is man-made.
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  Richard Branson and Jochen Zeitz Launch "B Team" to Foster Sustainable Business  
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Virgin Group Founder Sir Richard Branson and PUMA Chairman Jochen Zeitz have launched a new non-profit call "The B Team," which aims to deliver a new way of doing business that prioritizes people and planet alongside profit – a "Plan B" for businesses the world over.
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