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How Might We Re:Imagine Consumption? Conditions for Success and a Call for Collaboration |
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In December 2012, Forum for the Future partnered with L'Oréal USA to convene some of the brightest and the best in the brand and sustainability world, in a safe, pre-competitive space, to try and identify practical approaches and solutions to re:imagine consumption and how to place current consumption patterns onto a sustainable trajectory. An over-optimistic ask for a day's workshop? Or did we make any progress? Well, yes and yes.
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The Two Deficits, Part Two: What's Exceptional About America? |
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We make much of our money by counting and processing the money of the world, taking a small portion along the way. Too much of our wealth ends up in the hands of those lucky or cunning enough to be standing astride the river of money as it flows by. Too few of those individuals add enough value to the flow to earn the wealth they accumulate. Occupy Wall Street was right. But the solution is not to redistribute wealth — it is to create prosperity.
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Sustainability: Understand, Adapt, Then Signal |
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Engagement with sustainability offers many perks to a company: It improves brand reputation, it helps raise prices, it maintains one's position in the market long term and it can open doors to better investment packages. Signals are one way that companies communicate that sustainability is vital to their corporate strategy and brand development.
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