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    SB Business brought to you by Sustainable Brands MAY 13, 2013
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  What I Learned About Sustainability at REI, Part 1: Abundance Over Scarcity  
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After seven years of working on sustainable business at REI, I am taking some time to reflect and share some of the things I learned. My first lesson was that no one was inspired by an "I have a nightmare" speech; people need an "I have a dream" vision. Sustainable business is not the opposite of conventional thinking — it is a different way of looking at the world.
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  EcoShift Launches Enterprise Supply Chain Sustainability Platform  
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An Ecoshift development team has developed a cloud-based system to help companies engage with their suppliers and use sustainability information to improve supply chain performance and reduce risk. SupplyShift is a secure, cloud-based enterprise sustainability management platform designed for companies with several suppliers to reduce risk and enhance sustainability in supply chains.
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  Creating Good Work: Ron Schultz on How Social Entrepreneurs Are Building a Healthy Economy  
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In the book "Creating Good Work," over 20 social entrepreneurs show how they have launched their efforts and sustained them, highlighting both their hurdles as well as the social victories they have achieved. We recently had a chance to speak with Editor Ron Schultz about the book and how aspiring social entrepreneurs can use its lessons to make their dreams a reality.
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  The Sustainable Value of "Brand Disney": Strategic Implications of Its Withdrawal from Bangladesh  
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Disney's global corporate citizenship performance, along with that of other multinationals, has come under scrutiny following the recent deaths of over 700 factory workers in the collapse of the Rana Plaza factory in Bangladesh. The true test of Disney's global corporate citizenship depends on how it helps to reduce the growing disparities in the world.
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  Puma, Microsoft Call For Forest Protection To Combat Climate Change at REDD+ Talks  
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Corporate leaders and experts on global warming and climate change policy came together on Earth Day in Sausalito, California for REDD+ Talks, an inaugural event focused on how emissions from deforestation contributes to global warming and how this will affect the business world. REDD+ is a United Nations initiative using market and financial incentives to help halt deforestation.
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