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Hyundai's Controversial Ad: Communicating Sustainability the Wrong Way? |
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Suicide may be painless in the song but it's a theme that's causing all sorts of grief for automaker Hyundai.
A new YouTube video (that has since been removed) for its ix35 Crossover vehicle depicts a man trying to kill himself through asphyxiation from his ix35's tailpipe exhaust. He fails because the car is powered by a hydrogen fuel cell and so emits only water.
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13 Hot Books from Sustainability Thought Leaders |
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Continuing with our series of "hot lists," this third installment previews 13 hot books whose authors will speak at Sustainable Brands '13 next month. As with the previous two lists, we had trouble isolating only 13 highlights from the sea of world-class thought leadership active in the Sustainable Brands community.
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Sustainable Restaurant Association Launches Global Restaurant Rating System |
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The SRA this week debuted a global sustainability rating system to encourage more sustainable practices across the industry. More than 500 UK restaurants have already completed the rating system, which consists of an online questionnaire used to gauge a restaurant's commitment to three main criteria: the environment, society and sourcing.
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What Are the Most Effective Ways To Drive Changes in Consumer Behavior?
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Beginning in June, SB will publish a new "Issues in Focus" editorial package examining ways brands are "activating sustainability" — driving behavior change. Guest editors Sally Uren of Forum for the Future, Suzanne Shelton of Shelton Group and the SB editorial team are seeking articles, interviews and case studies for publication.
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