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The Amplification Project: Translating Policy Research Into Action |
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The Amplification Project seeks to drive change for social and environmental issues using strategic communication methods supported by rigorous policy research and data. The company calls its method "data-backed digital storytelling." Founder Richard Greenberg maintains that the company's competitive advantage over other communication organizations is the collective deep-rooted policy expertise of its team.
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Thread: Reducing Waste and Creating Jobs for Those Who Need It Most |
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Each week leading up to the SB Innovation Open (SBIO) finals on June 5th, we will feature articles introducing our semi-finalists. This week, meet Thread. The company collects plastic bottles in Haiti and processes them into rPET flake, which is then converted into a diverse range of useful consumer products from performance apparel to belts.
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Dell's Cube, Content, Curb Approach to Packaging |
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You may have noticed that our packaging looks far different than it did just a few years ago. It's smaller, easier to recycle, and may contain materials you're more likely to associate with your garden - part of a concerted evolution we've been making to give customers a friendlier and more sustainable experience out of the box.
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ISSUE IN FOCUS |
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Discussion Question
What are the top 5 roles you think packaging plays? Now considering a product you've purchased or produced - could any of these functions be designed into the product itself?
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What Is the Role of Packaging in a Sustainable Product System? |
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As a product designer, I ask myself this question often. As a design professor, I ask my students what role packaging should play in product systems - now, in the future, within compromised systems and within idyllic systems. In this Issue in Focus, we dig into the complexity of system-aware packaging and find strategies to optimize at each stage.
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