See Updated Speakers for Sustainable Brands 2013 Conference. June 3-6. San Diego, CA. Prices Increase in 1 Week!
 
    SB Communucations Weekly brought to you by Sustainable Brands MAY 2, 2013
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  Spotlight on Five Tales of Sustainability Storytelling Success  
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Businesses worldwide are exploring the growing potential of storytelling to engage their audiences with complex social and environmental issues, inspire behaviour change and enhance brand reputation. Here we consider five compelling examples of storytelling success, highlighting what they have in common and what makes them successful.
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  Be a Part of Business in the Community's 'Be the Start' Month  
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This month, Business in the Community is running Be the Start – a month-long celebration and demonstration of how living sustainably is rewarding and meaningful. 40+ organisations – including Marks & Spencer, Waitrose, IBM, Eurostar, Virgin Money and B&Q – will support and inspire people in their journey towards a sustainable lifestyle.
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    Solutions Expo at SB'13    
    June 3-6, 2013 | San Diego, CA
Find the new tools, resources and knowledge used by the world's leading brands to help maintain their business leadership in a changing world. This is the most cost-effective and time-efficient way for you to connect with the right people to help solve your business needs.
SEE 5 REASONS TO ATTEND
   
             
     
     
  Communicating Sustainability at Maersk Line: Striking a Balance Between Silence and Greenwashing  
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Maersk Line used to have a habit of hardly communicating anything externally. But when a company burns 10 million tons of fuel every year and emits 0.1% of global CO2 emissions, it creates trust among customers and other key stakeholders when you speak openly about it and are able to explain clearly how you see this challenge.
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  The Upcycle: Beyond Cradle to Cradle  
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William McDonough & Michael Braungart's newest book, The Upcycle: Beyond Sustainability — Designing for Abundance, builds on their manifesto Cradle to Cradle. The Upcycle goes one step beyond the theory behind Cradle to Cradle: Rather than continuously reusing materials in a closed-loop system, The Upcycle suggests that humans can have a net positive effect.
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  The Next Big Leap: Keys to a More Proactive, Creative and Brand-Branding Sustainability Strategy  
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Despite the progress that's been made in getting companies to embrace sustainability, the path to unleashing its transformative power is at risk of stalling. It feels like we've reached a plateau and the whole industry needs a kind of 'a-ha moment' to get things going again. I believe communications thinking holds the key to working this out.
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U.S. Zero Waste Business Council Conference
U.S. Zero Waste Business Council has teamed up with the Greater Cincinnati Green Business Council to host the 2nd annual "Creating Value through Zero Waste," a U.S. Zero Waste National Business Conference May 8th-9th in Cincinnati, Ohio.

GBCHealth Annual Conference 2013
Is Health part of your sustainability strategy? If so, join 500+ visionary leaders at the GBCHealth Conference May 15-17 in NYC. SB discount of 15% with code SUSBRA.

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