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What Chief Sustainability Officers Can Learn from Screenwriting |
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If all the world's a stage, according to Bill Shakespeare, then one needs to look no further than the c-suite for some of its highest drama. The success of our hero, the CSO, relies on an immense and nimble curiosity, and they must possess a cadre of skills - including storytelling - to capture the attention of their colleagues and become a true leader.
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The Future of Sustainability Is Design, Not Communication |
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Consumers are becoming immune to persuasive messages and are patronised by suggestions that a hunk of plastic/metal/electrics will make them more beautiful/confident/virile. They are seeking authentic and useful interaction with their brands and shifting the question from 'how can you help me impress others?' to 'how can you help make my life better, easier or more meaningful?'
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ADVERTISEMENT
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ADVERTISEMENT
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Sustainable Brands 2013 |
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June 3-6, 2013 | San Diego, CA
Sustainable Brands delivers a world class line-up of thought leaders and practitioners who are leading the way with incredible surges of new values, creativity and the resulting new products and services facilitating the transition to a true sustainability Renaissance.
CLICK TO SEE FULL PROGRAM |
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Is the Girl Effect Real? |
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There's a growing buzz about the attitude, engagement and positive impact of women in the marketplace and in society. But is the girl effect real? The answer is yes: The SHIFT Report has recently launched a report called The New Variables that reveals a significant difference in how women and men rate CSR and sustainable life issues.
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Global Reporting Initiative Releasing Updated Guidelines
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The Global Reporting Initiative (GRI) last week announced that the next generation of its Sustainability Reporting Guidelines will be unveiled at its 2013 Global Conference on Sustainability Reporting in Amsterdam on May 22. The guidelines enable companies and organizations to report on their economic, environmental, social and governance performance.
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What Are the Most Effective Ways To Drive Changes in Consumer Behavior?
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Beginning in June, SB will publish a new "Issues in Focus" editorial package examining ways brands are "activating sustainability" — driving behavior change. Guest editors Sally Uren of Forum for the Future, Suzanne Shelton of Shelton Group and the SB editorial team are seeking articles, interviews and case studies for publication.
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