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Research: Choosing the Right Strategy for Sustainability Communications |
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A new report by Verdantix says most companies have inadequate budgets for sustainability communications and are running risks by failing to integrate sustainability themes into their brand identities. "Rethinking Sustainability: Brand Risks and Opportunities" identifies five archetypes of how companies communicate about sustainability.
Valuing Water Correctly
In most sustainability programs, water conservation has a lower priority than GHG reductions, partly because climate change seems a more imminent threat than water scarcity. It's also because the business case for conserving water can be harder to make. But this analysis by McKinsey & Company shows that the economic value of water to a business is greater than municipal water use fees.
How To Engage in Environmental Policy
A broad analysis of the literature on environmental policy-making yields important advice for businesses, according to the Network for Business Sustainability. NBS points out that public policies can have major impact on company operations and profitability, so companies have a vital interest in the shape that public policy takes.
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