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Emotion Is Currency: A Five-Point Plan for Effective Sustainability Communications |
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To make sustainability communications work for brands we need to break away from the segmentation mindset, the assumption that there are a distinct group waiting for green messages and a larger mass who are uninterested. Instead we need to think about what both groups have in common. Here's my five-point plan for creating sustainability communications that deliver value.
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LEARNING |
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Sustainable Brands Learning Library |
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SB Learning Library is a place for those new to sustainability or leading the change. Search and access a wealth of learning resources -- from 100's of videos, research and whitepapers, to webinars, slideshows and more.
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Nike, North Face, eBay, IKEA, Levi's Among Companies Urging Congress for Climate Regulation
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33 multinational companies, including eBay, IKEA, L'Oréal, Nike and Limited Brands, have signed a "Climate Declaration" urging federal policymakers to take action on climate change. By taking part in the declaration, the companies are asserting that a bold response to the climate challenge is one of the greatest American economic opportunities of the 21st century.
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Greenpeace Weighs In on Yum!'s Commitment to Rainforest-Free Paper Packaging |
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Last week, Yum! Brands – parent company of KFC, Pizza Hut and Taco Bell – announced the release of its online CSR report, "Serving the World." In the report, Yum! expresses interest in increasing the sustainability of its supply chain, most notably through a commitment to ensure none of its paper packaging comes from "unwanted fiber sources."
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