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Less Than 100: How Percentages Show True Understanding of Green Trends |
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Cone Communications' 2013 Green Gap Trend Tracker survey included many questions on how consumers seek out information, usage and disposal instructions, and how well they actually understand what it is that they are being told. To help put the findings into context, I've listed the percentages in order of least hopeful to most.
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SB EVENT |
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Sustainable Brands '13 |
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June 3-6, San Diego, CA
Be inspired, engaged and equipped as you join in conversation with over 2,000 innovators from around the world, along with 150 speakers in over 80 sessions, workshops, group discussions, plenaries, and evening events.
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Lost Confidence: Can Ratings Help Brands Rebuild Faith in Big Business?
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A 2012 Gallup poll reported sobering news for corporate America – only 19 percent of the public has significant confidence in big businesses, 41 percent has some and 39 percent has little or none. Can making it onto one of a slew of "most ethical" or "sustainability leadership" lists help companies break free of public incredulity and build valuable brand trust?
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Communicating Sustainability: It's Time To Get Emotional |
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Starting this month, SB will bring you a treasure trove of insight, examples and opinions on communicating sustainability, all to help you persuade, motivate, nudge and inspire people and brands to do things differently. That's a very important goal; once impetus is established people can achieve great things. As Shakespeare wrote centuries ago, "All things be ready if our minds be so."
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