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    SB Innovation brought to you by Sustainable Life Media APRIL 3, 2013
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  From Problem to Product: Enterprising Companies Making a Resource of Marine Plastic  
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Incorporating post-consumer materials into products has become common practice for numerous brands. But a growing number of companies and NGOs are going a step further, looking to upcycle harmful plastic debris from the ocean, even if it means creating a supply chain and tapping new technology.
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  Australian Social Enterprise Partners with WaterAid To Wipe Away Disease in Africa  
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Who Gives a Crap, a Melbourne-based start-up, has launched a social enterprise to help flush out poverty and wipe out disease in Africa (puns intended). The company sells eco-friendly toilet paper made from 100 percent recycled fibers that are devoid of chlorine, inks, dyes or perfumes and are biodegradable and safe in septic tanks.
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    Sustainable Brands '13    
    June 3-6, San Diego, CA
Be inspired, engaged and equipped as you join in conversation with over 2,000 innovators from around the world, along with 150 speakers in over 80 sessions, workshops, group discussions, plenaries, and evening events.
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  P&G Achieves Zero Waste at 45 Manufacturing Sites Worldwide  
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On Tuesday, Procter & Gamble announced that it recycles, repurposes or converts 100% of the waste at 45 manufacturing sites around the world and claims less than 1% of raw materials currently leave its plants as waste. P&G says it is actively looking for ways to create value from waste through innovation and strong partnerships the world over.
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  Closing the Loop: Turning Waste Into Primary Packaging  
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Ecologic Brands is known for creating America's first molded paper bottle, which consists of an outer shell made with 100 percent recycled cardboard and newspapers, with a thin inner pouch made with up to 70% less plastic than traditional plastic bottles. Post-use, the outer shell can be composted or recycled with paper, and the inner pouch can be recycled with #4 plastic.
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  Is Your Company Truly Thinking Outside of the Box?  
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Calling all designers and innovators! Beginning in May, Sustainable Brands will publish a new "Issues in Focus" editorial package highlighting breakthroughs in sustainable packaging design. Guest editors Katherine O'Dea of GreenBlue, Charlie Sheldon of California College of the Arts, and Chris Sherwin of Seymourpowell are seeking articles, interviews and case studies for publication.
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