December 12, 2012
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	Compelling Brand Purpose Must Guide Radical Innovation When examining whether a brand is truly fit for the future, the temptation could be to focus too much on the details of the current product or service and identifying how the most material impacts could be addressed through incremental improvements. It would be better to interrogate all aspects of the brand — in particular, its purpose. Read More...

ALSO THIS WEEK New Toshiba Printer Erases Paper For Reuse Toshiba unveiled a multifunction printer for the office environment that can erase paper for reuse up to four times. The printer uses a special toner whose color is removed by passing the paper through high temperature. The machine also has the ability to convert the contents of the documents into data and save it for future use. Read More... Is That a Candy Bar Wrapper in My Tomato Garden? Tossing cans and cardboard into the recycling bin is so old-school. Welcome to Sustainability 2.0, where it's perfectly cool to throw your trash out the window – provided it lands in the vegetable garden. An emerging material is reshaping the packaging and CPG industries by taking trash from recycling bin to compost bin. Read More... AB InBev's New, Lighter Beck's Bottle To Save Nearly 2000 MT of CO2 in 2013 Anheuser-Busch InBev has introduced a new lightweight bottle for Beck's and Beck's Blue in the UK. The 275ml bottles are 20g – or nearly 11% – lighter than before. The company estimates the changes will save a total of 2,642 tonnes of glass in 2013, a weight equivalent to over 200 modern double-decker buses. Read More... Do you want to share your insights, observations and points of view regularly with the readers of SB Business Weekly? To be considered as a contributor, please email our editorial department with your relevant credentials, several column ideas and 1 writing sample. Please review our editorial guidelines before submitting.       Solution Providers:                       Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.                       Terms of Use      Privacy      Unsubscribe     Contact     This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2012