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December 6, 2012      
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  Ecolabels: Is Design Thinking Bringing Clarity to the Chaos?
For businesses, eco-labels are a manifestation of two forces: a desire to demonstrate responsibility in an easy-to-understand, shorthand form; and a marketing differentiator. This agenda coincides nicely with increasing public demand for information on how responsibly things are made, used and disposed of.
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  ALSO THIS WEEK
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The Naked Brand: A Revolution That Will Be Televised
The Naked Brand is a clever new documentary about the revolution taking place in the advertising world and the opportunities it's creating for brands. I spoke with director Jeff Rosenblum last week about the film's message, the opportunities many brands are missing, and what it means now that brands are "naked."
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Good News/Bad News: Companies Climb Climate Counts Rating, But World Still Burns
Companies are climbing up the 6th annual Climate Counts scorecard, which rates and ranks corporate policies and performance on reducing globe-warming GHG emissions. But a spate of recent reports note we are fatally off-target for staying within the vital climate threshold of 2 degrees warming. So, where's the disconnect?
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Playing To Win at Sustainable Brands London: Julian Borra's Six Quiet Rules
Julian Borra, Global Creative Strategic Partner at Saatchi & Saatchi S and avowed Populist, encouraged those of us fortunate enough to attend Sustainable Brands London to be more playful and relaxed as a means of expanding our impact and growing the global sustainability movement.
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