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November 29, 2012      
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  Demystifying Biobased Products Key to Marketing Success
Communicating the benefits of biobased content, the world's newest ecological marketing term, is often tricky. "Biobased" represents all of green marketing's traditional challenges — including greenwash — but has additional, unique challenges all its own. Happily, strategies and a credible third-party label now exist.
Best Buy, Clorox, Minute Maid Join How2Recycle Launch
Best Buy, Clorox, and Minute Maid have agreed to participate in the soft launch next year of a new labeling system for recyclable materials that is intended to reduce consumer confusion in the U.S. They will join 10 other companies already implementing the How2Recycle labeling on select packaging available nationwide in early 2013.

More Than Skin-Deep: Creating Desirable Packaging Through Upstream Sustainability
Now that most brands recognise the need to innovate in order to lessen their impact on world resources, efficient production and distribution, reduced packaging, far better waste management and how they choose to communicate their sustainability ethos can make a big difference in terms of 'buyability' for the discerning shopper.

New Study: "Rethinking Consumption" Finds Consumers Buying Less and Buying Better
As holiday shopping season begins, a new study released today from BBMG, Globescan and SustainAbility, called "Rethinking Consumption," finds consumers buying less and buying better, while price, performance and credibility remain barriers to further growing sustainable consumption.

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