November 29, 2012
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	Demystifying Biobased Products Key to Marketing Success Communicating the benefits of biobased content, the world's newest ecological marketing term, is often tricky. "Biobased" represents all of green marketing's traditional challenges — including greenwash — but has additional, unique challenges all its own. Happily, strategies and a credible third-party label now exist. Read More...

ALSO THIS WEEK Best Buy, Clorox, Minute Maid Join How2Recycle Launch Best Buy, Clorox, and Minute Maid have agreed to participate in the soft launch next year of a new labeling system for recyclable materials that is intended to reduce consumer confusion in the U.S. They will join 10 other companies already implementing the How2Recycle labeling on select packaging available nationwide in early 2013. Read More... More Than Skin-Deep: Creating Desirable Packaging Through Upstream Sustainability Now that most brands recognise the need to innovate in order to lessen their impact on world resources, efficient production and distribution, reduced packaging, far better waste management and how they choose to communicate their sustainability ethos can make a big difference in terms of 'buyability' for the discerning shopper. Read More... New Study: "Rethinking Consumption" Finds Consumers Buying Less and Buying Better As holiday shopping season begins, a new study released today from BBMG, Globescan and SustainAbility, called "Rethinking Consumption," finds consumers buying less and buying better, while price, performance and credibility remain barriers to further growing sustainable consumption. Read More... Do you want to share your insights, observations and points of view regularly with the readers of SB Business Weekly? To be considered as a contributor, please email our editorial department with your relevant credentials, several column ideas and 1 writing sample. Please review our editorial guidelines before submitting.       Solution Providers:                       Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.                       Terms of Use      Privacy      Unsubscribe     Contact     This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2011